|[February 22, 2012]
White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership
WASHINGTON --(Business Wire)--
In a West Wing ceremony at 12 noon ET today, The White House will gather
the leaders of the Self-Regulatory Program for Online Behavioral
Advertising, as well as leaders of some of the largest companies online,
to launch the Administration's "Privacy Bill of Rights." The ceremony
will recognize executives from companies and associations that have led
the Digital Advertising Alliance and its Self-Regulatory Program for
Online Behavioral Advertising, including the Direct Marketing
The event will feature National Economic Council Director Gene Sperling,
Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon
"The recognition by the Administration of our self-regulatory code of
conduct represents a milestone for American businesses and consumers,"
said Lawrence M. Kimmel, CEO of the Direct Marketing Association.
"The Digital Advertising Alliance's (DAA) self-regulatory program
standards will help ensure America remains the innovative leader in
the information economy while providing consumers control over their
data choices. The DAA standards -- and the information they provide to
consumers -- enable them to make smart, informed choices about the data
they provide, just as nutrition labels do with the food they consume.
Knowledge begets healthier outcomes."
For nearly 40 years, DMA has been the leader in developing codes of
conduct for the responsible collection, use, and sharing of consumer
information. These codes have evolved over the years with significant
input from consumers, the Department of Commerce, the Federal Trade
Commission, and Members of Congress. Today's announcement reinforces the
fact that voluntary codes of conduct are an effective means of ensuring
that DMA members and the business community at large are responsible
custodians of consumer data.
Get Social with DMA
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org)
is the world's largest trade association of businesses and nonprofit
organizations using and supporting multichannel direct marketing
techniques. DMA advocates standards for responsible marketing, promotes
relevance as the key to reaching consumers with desirable offers, and
provides cutting-edge research, education, and networking opportunities.
Founded in 1917, DMA today represents companies from dozens of vertical
industries in the US and 48 other nations, including half of the Fortune
In 2012, marketers - commercial and nonprofit -will spend $168.5 billion
on direct marketing, which accounts for 52.7 percent of all ad
expenditures in the United States. Measured against total US sales,
these advertising expenditures will generate approximately $2.05
trillion in incremental sales. In 2012, direct marketing accounts for
8.7 percent of total US gross domestic product and produces 1.3 million
direct marketing employees in the US. Their collective sales efforts
directly support 7.9 million other jobs, accounting for a total of 9.2
million US jobs.
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