Veeva Systems Introduces Cloud-Based Customer Interaction Repository
May 18, 2012 (Close-Up Media via COMTEX) --
Veeva Systems introduced Veeva Network to over 700 industry leaders at the Veeva Global Customer Summit, being held this week in Philadelphia, Pa.
According to a release, Veeva Network is a cloud-based customer interaction repository that spans all sales and marketing channels, standard data formats supported by the leading multichannel marketing companies and complete service offerings from the life sciences industry business consultants. Powered by the very latest in cloud computing and big data technology, Veeva Network provides the customer interaction data required to better analyze the return from multichannel investments.
The company commented that it's already being characterized by pharmaceutical leaders as "revolutionary" for its promise to easily capture, store and disseminate consistent data across life sciences companies and their outsourced partners and agencies.
Veeva said inaugural partners include Physicians Interactive, MediMedia Health, D&R Lathian, Giant, GroupDCA, Intouch Solutions, Knipper, MySTRO and WebMD. Together, these companies represent well over 50 percent of all direct-to-physician multichannel marketing campaigns deployed in the United States every year. In addition, ZS Associates, IBM, Deloitte, Cognizant and Accenture have developed Veeva Network service offerings to assist customers with preparation for and rapid adoption of the new solution.
"Having the support of the industry's leading multichannel marketing companies enables Veeva to deliver a truly ground-breaking platform that will transform pharmaceutical sales and marketing," said Matt Wallach, co-founder & chief strategy officer of Veeva Systems. "Never before have so many industry leaders come together to enable our collective life sciences customers to measure the effectiveness of their total commercial spend."
The company added that key to the Veeva Network solution is the industry-wide agreement upon standard data formats to manage the exchange of customer interaction data across all communication channels. This seamless data exchange between multichannel marketing companies and life sciences manufacturers will save the industry tens of millions of dollars annually while providing better information and insight. And the seamless, bi-directional integration between Veeva Network and Veeva CRM will power the sought-after coordination between sales and marketing.
"Veeva Network has the potential to be truly revolutionary for our industry," forecasted Chris Carol Bremer, senior vice president of marketing at Grunenthal. "For the first time, marketing and sales will be able to share common data, in real time, about what they are saying to HCPs and - conversely - about what the HCPs are saying in response."
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