Sales Performance International Forms Partnership with VisualizeROI
May 24, 2012 (Close-Up Media via COMTEX) --
Sales Performance International, a global sales training and performance improvement firm, announced a new partnership with VisualizeROI.
According to a release, together, the firms are offering an integrated solution to enable companies to differentiate and operationalize selling value throughout the marketing and sales cycle.
The companies noted that the solution combines SPI's globally proven methodology, Solution Selling, which enables organizations to define their compelling value propositions, with VisualizeROI's innovative Software-as-a-Service (SaaS) value platform. Once defined, these value calculations can be easily deployed via a company's website or as tailored sales tools, and integrated into the CRM system for easier lead and opportunity management. The combined offering benefits marketing, sales management, and salespeople in organizations that are eager to reduce sales cycles, reduce discounts, and improve win rates by operationalizing value selling.
As described by the companies, sales management & marketing benefits include:
-Ensure consistent value messaging across website, sales teams, and channel partners
-Maximize utilization of CRM
-Track and verify value-based activities
-Institutionalize value knowledge
-Control distribution and access to versions of ROI and TCO models
-Publish models pre-populated with appropriate data subject to client's industry
-Enable sales teams with models with simple and/or sophisticated financial models, based on sales cycle stage
Sales team benefits include:
-Align more effectively to the buyer's process
-Tailor compelling value proposition to client situations to stimulate interest
-Competitively differentiate during qualification
-Gain earlier access to financial or business buyers
-Minimize discounting with defensible price during negotiations
-One-click-away value selling throughout the sales cycle
-Collaborate with clients in an engaging way
-Continually access the most up-to-date value selling tools
According to Dave Stein, founder of ES Research, "SPI and VisualizeROI offer complementary solutions to today's sales professional. SPI has trained over 1 million in Solution Selling methodology, while VisualizeROI has created an innovative technology platform to simplify the deployment and usage of value selling tools. Companies that take advantage of their combined solution should see an improvement in key metrics."
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