HealthiNation and PumpOne to Distribute Fitness and Workout Videos
Jul 02, 2012 (Close-Up Media via COMTEX) --
HealthiNation, a health and wellness media company, announced a distribution agreement with PumpOne.
According to a release, under the agreement, HealthiNation has rights to distribute PumpOne's fitness and workout classes across HealthiNation's multi-platform network which includes online, mobile and digital cable television.
"Video viewing is exploding across all platforms and we're seeing that same explosive growth in health and lifestyle video," said Raj Amin, CEO and co-founder, HealthiNation. "Fitness is an important growth area and our relationship with PumpOne gives us a premier brand partner to work with as we expand our audience in this category."
"PumpOne has created a vast fitness library allowing people to access our content online and on smartphones and tablets," said PumpOne co-founder Craig Schlossberg. "Our partnership with HealthiNation will enable us to further extend our reach to new users online and on digital cable and is one where we see many opportunities to grow."
PumpOne videos will be distributed through HealthiNation's network starting in July. Content includes step-by-step workout plans as well as hour-long classes ranging from yoga to bootcamp.
HealthiNation also announced the addition of Seth Solomons, Global CEO of CRM365, a CRM agency within Publicis' Vivaki unit and former Global Chief Marketing Officer at Digitas, to its Board of Directors.
PumpOne is a provider of fitness technology.
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