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| [November 13, 2012] |
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New Glyph Mobile App Helps Consumers Triple or Quadruple Credit Card Rewards
DETROIT --(Business Wire)--
Today, tech startup Glyph released its new iPhone (News - Alert) app that provides
consumers with valuable information regarding which credit cards offer
the most valuable rewards programs. Glyph is currently available in the
App Store here.
Using the iPhone's location-based GPS, Glyph recommends the right card
to use based on where the user is shopping. Over time, the app learns
each user's habits, and suggests which cards would make a perfect
portfolio, never allowing the user to miss out on rewards. Glyph does
not require any credit card numbers to function and is free in the Apple (News - Alert)
App Store.
Between 2006 and 2010, the median American family earned $51,9141,
while mean credit card spend per family was $24,9232. Taken
together, this means that the average American family spends roughly 48
percent of its household income on credit cards.
Fortunately for consumers, credit card issuers offer excellent rewards
peks to attract and retain customers. With the offers currently
available in high-spend categories, such as gas, grocery, department
stores, and restaurants, consumers can earn 5% back on almost every
purchase. Certain consumers, frequent travelers for example, can earn
north of 10% back, due to the loyalty programs offered by many hotels
and airlines. But with changing rewards schemes, various rewards
currencies, and complex terms and conditions, it can be difficult to
know the right cards to carry and to determine which card to use for
each purchase.
Finally, there's an app for that.
"Credit card rewards can add significant dollars to consumers' pockets.
We at Glyph believe smartphones can and should help people at the point
of purchase. That's why we've built Glyph to be a consumer's financial
advocate on-the-go; consumers now have someone to watch their backs
while they are out on the town," said Mike Vichich, Glyph's CEO.
Banks have taken already notice of the value that Glyph brings to the
market: the app is launching with support from Discover, allowing Glyph
users to apply for new cards directly through the app. Similar
relationships with other financial institutions are in the works,
reports Vichich.
More information can also be found at the company's website, www.paywithglyph.com.
1 http://quickfacts.census.gov/qfd/states/00000.html
2 http://www.census.gov/compendia/statab/2012/tables/12s1188.pdf
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