Justin Timberlake unveils Myspace where artists and fans interact
Nov 16, 2012 (Los Angeles Times - McClatchy-Tribune Information Services via COMTEX) --
Can Justin Timberlake bring the sexy back to Myspace
That's the question the singer-actor tried to answer Thursday during a glitzy unveiling of the redesigned website that was once the world's largest social network.
Last year, an Orange County advertising network company acquired the website, once worth $65 billion, for $35 million. Timberlake took an ownership stake and a lead creative role in the site's reincarnation.
The new Myspace team scrapped what was left of the old social network, much of it bogged down by banner ads and devoid of users, and re-coded it from scratch. That was the only way they stood a chance of shaking the stigma of the old Myspace, executives from controlling company Specific Media said Thursday.
"There's no clever marketing tactic, ad or slogan," Specific Media Chief Executive Tim Vanderhook said. "We know we have to go out and re-earn the respect of a highly skeptical community that doesn't know what we stand for."
In the mid-2000s, Myspace began losing users as Facebook grew in popularity. Undiscovered artists and the users who loved them were the only ones who stuck around. In 2011, a survey of registered users on Myspace found that 60% continued to stay on the site in hopes of being discovered, according to Forbes.
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