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North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps
NEW YORK, Dec. 11, 2012 /PRNewswire via COMTEX/ --
Reportlinker.com announces that a new market research report is available in its catalogue:
North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps
http://www.reportlinker.com/p01054211/North-American-Aftermarket-Automotive-Apps---Strategic-Analysis-of-Vehicle-Information-Service-and-Management-Apps.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Phones_and_PDA
Despite the increasing availability of apps related to vehicle service and management, automotive market participants are still struggling to develop successful business models around these mobile platforms. However, as consumer connectivity increases in North America, OEMs and third-party developers are expected to see steady and sustainable revenue through app-related business models, while posing a threat to aftermarket participants with advanced vehicle diagnostics apps. This research examines the key trends in vehicle service and management apps, competitive dynamics, and market factors to provide a comprehensive understanding of aftermarket automotive apps.
TABLE OF CONTENTS
Executive Summary 6-14
Research Scope, Objectives, Background and Methodology 15-21
Definitions and Segmentation 22-25
Aftermarket Automotive Apps Market Overview 26
Current Automotive App Trends 27
Types of Automotive Apps 28
Aftermarket App Value Chain Analysis 29
Regulatory Overview 30
Revenue Generation Through Apps 31, 32
Aftermarket Automotive Apps Market Current and Future Strategies--OEM/OES 33
OEM App Ecosystem 34
OEM Brand Awareness and Information App Strategy 35
Strategic Opportunities for OEMs 36
OEM Approaches to Vehicle Management 37
OEM Apps and Content Revenue Models 38
OEM Case Studies 39, 40
OEM App Features Benchmarking 41
Evolution of Remote Vehicle Diagnostics 42
Current OES/Dealership App Strategies 43
Case Study--MobileAppLoader 44
Best Practices in Dealer-Based Apps 45
OEM/OES Apps--Conclusions 46
Aftermarket Automotive Apps Market--Aftermarket Suppliers, Distributors, and Third-Party Developers 47
Current Aftermarket App Approaches 48
Distribution and Retail Channel App Functionalities Benchmarking 49
Case Studies 50-51
Third-Party Apps Landscape 52
Third-Party App Business Models 53
Collaborative Approaches between Third-Party and OEM/OES 54-56
Selected Aftermarket Automotive Apps 57
Selected Vehicle Information, Service, and Management Apps--OEMs/OES 58-60
Selected Vehicle Information, Service, and Management Apps--Aftermarket 61-62
Selected Vehicle Information, Service, and Management Apps--Third-Party Developers 63- 64
U.S. Voice of Customers 65
Survey Methodology 66
Familiarity with Various Smartphone Apps Available on a Typical Smartphone 67
Where Apps Are Accessed 68- 69
Price of Apps Used Only Outside of Vehicle 70
Reasons Why Various Apps Are Not Accessed Inside Vehicle and Likelihood to Use if Available 71
Type of Trip and App Usage Inside Vehicle 72
Likelihood of Accessing Various Apps if Available Inside Vehicle 73
Customer Profiles 74
Familiarity with Various Smartphone Apps Available on a Typical Smartphone 75
Willingness to Pay Initial One-Time Price for Apps Supplied by the Vehicle Manufacturer 76
Voice of Customers--Conclusions 77
The Last Word--Conclusions, Recommendations, and Future Outlook 78-82
Appendix A: Aftermarket Automotive Apps Market Demand Analysis 83
Smartphone Usage and Penetration 84
Smartphone Market Shares by Manufacturer and OS 85
App Store Metrics 86
Key Smartphone and App Trends 87
Gen Y Smartphone and App Usage 88
Appendix B 89-95
To order this report:
Phones_and_PDA Industry: North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps
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