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The Salvation Army Hits Homestretch for Annual Christmas Kettle Campaign
TORONTO, Dec. 18, 2012, 2012 (Canada NewsWire via COMTEX) --
$9.1 Million Needed to Reach Fundraising Goal
With Christmas only days away, The
Salvation Army is calling on Canadians to help fill the kettle. The
iconic Christmas Kettles are a familiar sight on street corners, in
store fronts, and can even be found online. To date, The Salvation Army
has raised $11.9 million dollars through the Kettles, but with a
fundraising goal of $21 million, is still $9.1 million short. The
Salvation Army will continue accepting donations through Christmas Eve
in its kettles.
"Our fundraising has seen the impacts of a struggling economy over the
last few years, and the same is true of the 2012 Christmas season,"
said Graham Moore, Territorial Public Relations and Development
Secretary for The Salvation Army in Canada and Bermuda. "A large
majority of The Salvation Army's fundraising occurs during our
Christmas Kettle Campaign, and these donations tend to set the
precedent for the upcoming year and The Salvation Army's ability to
serve millions of people in need across Canada."
Donors have a variety of ways to give to The Salvation Army's Christmas
Kettle Campaign, which has become one of Canada's largest and most
recognizable annual charitable events. In addition to giving to the
nearly 2,000 physical kettles that appear on street corners and at
retail centres across the country, Canadians can give to those kettles
online at www.FilltheKettle.com. Donors can find any of the kettle locations nationwide and give
through the use of Google Maps technology, which allows donors to make
a secure online donation to a kettle within their community. Supporters
of the Army's work are also invited to host their own virtual kettles, http://fillthekettle.com/fundraise-with-your-own-virtual-kettle/, a ready-to-use online tool that allows participants to customize their
own kettle webpage and invite others via e-mail and social media to
donate in support of the work of The Salvation Army.
"While we may be $9 million away from our goal for this year's Christmas
Kettle Campaign, we are incredibly grateful to those who have donated.
Every gift makes a huge difference in the life of someone in need,"
said Moore. "With Christmas a little more than a week away, we know we
can continue to count on the incredible generosity of Canadians who
have continuously risen to the occasion to help The Salvation Army
provide a sense of dignity for vulnerable individuals across the
country."
The 2012 Christmas Campaign helps The Salvation Army provide direct,
compassionate, hands-on service to more than 1.8 million people in
Canada each year, restoring hope and dignity to the most vulnerable in
society. The Salvation Army's annual Christmas Campaign has grown into
one of Canada's most significant and recognizable annual charitable
events. Last year, more than $20 million was raised in Christmas
Kettles nationwide. The Salvation Army relies on the support of
numerous corporate partners, including Loblaw Companies Limited,
Walmart Canada, Costco, BC Liquor Stores, LCBO (in Ontario), Canadian
Tire, Cadillac Fairview, Metro, Safeway, Save-on-foods, Sobeys and many
more, who allow Christmas Kettles to be placed at their stores each
year.
Donations to the 2012 Christmas Campaign can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via
mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. Donors
can also support the 2012 Christmas Campaign by texting HOPE to 45678
from most mobile carriers in Canada. A $5 donation will be added to
your monthly mobile bill.
About The Salvation Army:
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. For
130 years, The Salvation Army has given hope and support to vulnerable
people today and everyday in 400 communities across Canada and more
than 120 countries around the world. The Salvation Army offers
practical assistance for children and families, often tending to the
basic necessities of life, providing shelter for homeless people and
rehabilitation for people who have lost control of their lives to an
addiction. When you give to The Salvation Army, you are investing in
the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca
SOURCE: THE SALVATION ARMY
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/18/c9898.html
SOURCE: THE SALVATION ARMY
Andrew Burditt National Director of Marketing and Communications The Salvation Army
416-845-8231 andrew_burditt@can.salvationarmy.org www.SalvationArmy.ca
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