|[December 18, 2012]
Needle Closes Out 2012 Strong by Launching 10 Major Brands in Q4
SALT LAKE CITY --(Business Wire)--
Needle announced today that it has signed 10 major brands and ecommerce
companies to close out the last quarter of 2012. The new Needle partners
represent brands across multiple industries, including handbags, travel,
apparel, electronics, and sporting goods, as well as multi-channel
Many of the companies signed this quarter will be announced individually
in the new year, some of which are based internationally. The new
partners join companies like Skullcandy, Under Armour, Urban Outfitters
and others as Needle clients.
"We have spent the last year educating the market about 'fansourcing'
and have been showing brands how we can utilize their advocates to
support their online shoppers. Companies are seeing why the old models
are tired and stagnant," said Needle CEO Morgan Lynch. "The results are
starting to pay off as companies realize the possibilities and benefits
of using Needle to staff their online sales support. It's an exciting
time for us and we're looking forward to riding the wave of momentum
Needle provides ecommerce companies the ability to link certified
product experts and fans of the brand with online customers to provide
guided shopping assistance via chat. "Needlers," as they are called, are
experts and product owners that provide an in-store shopping experience
through the company's proprietary Guided Shopping Platform. Needle's
existing clients see dramatic improvements in client satisfaction and
lifetime customer value. Needle's clients also see substantial ROI as
measured through their increasing conversion rates and average order
Because of the growth, Needle has doubled the size of its corporate
headquarters in Salt Lake City. The office expansion began in October
and is expected to be complete in time for the first day of work in
January. Needle is also looking to fill numerous open positions,
especially in its community support and software engineering
departments. To search current job openings, please visit http://needle.com/jobs.html.
Needle created a new model of social commerce that provides ecommerce
websites with real-time expert shopping assistance. Needle's innovative
chat platform enables experts and product owners to engage online
shoppers, significantly raising conversion and Net Promoter Scores.
Needle has experts and fans ready to help in most categories ranging
from electronics to cosmetics, and is pioneering a new work model called
"fansourcing." For more information about how Needle works and who
Needle works for, please visit www.needle.com.
Needle is a privately held company based in Salt Lake City. Needle® is a
registered trademark of Needle Inc.
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