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Manulife Financial 'Gets Involved' by Sponsoring TVO's Volunteerism Initiative
TORONTO, Jan. 9, 2013, 2013 (Canada NewsWire via COMTEX) --
TVO announced today that Manulife Financial will sponsor TVO's Get Involved initiative celebrating volunteerism and the value of engaging in your
community. In the two-year deal Manulife Financial will be supporting a
series of documentary short films produced by q media solutions that motivate people to effect positive change, and an interactive
online hub at Getinvolved.ca that connects people with volunteer opportunities.
The documentaries, which air in primetime as interstitials on TVO and
are available at Getinvolved.ca, profile people from 7-70 who are making a difference in their schools,
in their community and through their work. The portraits give people
hope for the future, inspire them to get involved and demonstrate the
value of an active, engaged citizenry and volunteerism.
"With this partnership we have an opportunity to share the important
message of volunteerism," says Nicole Boivin, Chief Branding and
Communications Officer, Manulife Financial. "We are proud to be
supporting this motivational documentary series and hope that it will
inspire more individuals to get involved and invest time in their
communities."
Some of the people profiled in Get Involved include: Blake Golding, a CEO who has created a social safety net for
soldiers on active duty; Seana O'Neill, a former film producer turned
cancer support agent; and Amanda Belzowski, a 10-year-old lemonade
stand titan who has raised over $100,000 for a cause dear to her heart.
While the Get Involved profiles will inspire us, Getinvolved.ca, the online complement to the series, will transform that inspiration
into action. With the support of TVO, Volunteer Canada and Manulife
Financial, Getinvolved.ca has created a powerful matching tool that
pairs individuals with charities, non-profits and NGOs whose goals they
share.
"TVO is delighted to have the generous financial support of Manulife
Financial," says TVO's Chief Executive Officer Lisa de Wilde. "This sponsorship represents the type of important revenue sources that
are crucial to TVO's sustainability. Manulife's commitment to building
a culture of volunteerism aligns perfectly with TVO's vision to empower
Ontarians to be engaged citizens."
About TVO
TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO's vision is to empower people to
be engaged citizens of Ontario through educational media. TVO is funded
primarily by the Province of Ontario and supported by sponsors and
thousands of donors. For more information, visit tvo.org.
About Manulife Financial
Manulife Financial is a leading Canada-based financial services group
with principal operations in Asia, Canada and the United States. In
2012, we celebrate 125 years of providing clients strong, reliable,
trustworthy and forward-thinking solutions for their most significant
financial decisions. Our international network of employees, agents and
distribution partners offers financial protection and wealth management
products and services to millions of clients. We also provide asset
management services to institutional customers. Funds under management
by Manulife Financial and its subsidiaries were C$515 billion (US$523
billion) as at September 30, 2012. The Company operates as Manulife
Financial in Canada and Asia and primarily as John Hancock in the
United States.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
and under '945' on the SEHK. Manulife Financial can be found on the
Internet at manulife.com.
Where to Find TVO
On air: Websites: Online: Connect:
Over-the-air (may vary in tvo.org YouTube Facebook
some areas) tvokids.com TV Online Twitter
Cable channel 2 (may vary tvoparents.com iTunes
in some areas) ilc.org BlackBerry App
Bell TV channel 209 Worldâ ¢
TVO HD on Bell Fibe TV
channel 1209
Rogers TVO HD channel 580
Shaw Direct channel 353
SOURCE: TVO
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/09/c4827.html
SOURCE: TVO
Media contacts: Paul Ginis TVO Communications and Marketing 416.484.2600 x 2445
pginis@tvo.org Tracy Van Kalsbeek Manulife Financial 519.594.4697
tracy_vankalsbeek@manulife.com
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