|
BASF invites urban consumers to the farm
MISSISSAUGA, ON, Jan. 16, 2013, 2013 (Canada NewsWire via COMTEX) --
Conversations On Sustainability online video series captures the
dialogue when urban consumers meet the farmers that grow their food.
BASF Canada (BASF) today launched
an online video series called Conversations On Sustainability on its AgSolutions YouTube channel. The videos feature highlights from
the conversations five urbanites had with five Canadian farmers when
they travelled from the city to the farm to see how food is grown, and
how the industry can sustain it.
"We invited average urban consumers, who had some not so average
questions and opinions about food, to speak openly with the farmers who
grow it," says Scott Kay, Canada Business Director at BASF. "When it
comes to food supply, we're all in this together. Whether you're the
consumer, the grower or the innovator, it's really about us all working
together. Through the video series, these urban consumers had the
opportunity to speak openly and connect with growers like never
before."
Each of the five consumers got a tour of a Canadian farm - in Alberta,
Saskatchewan, Manitoba and Ontario - to see the field, the machinery
and the crops close up. They spoke one-on-one with growers and asked
them questions like how much it costs an acre to run a farm, to how
growers apply their herbicides, to how and why growers select
particular seed varieties.
"I'm from downtown Toronto. I have no idea what life is like on a farm,"
says Ron Schlumpf, a banker.
Schlumpf spent a day with Dan Ronceray on his farm in Somerset,
Manitoba, where the two were able to share their perspectives.
"We have nothing to hide," says Ronceray. "We produce a good crop and
quality products, and if they [consumers] need to know every step of
the way, I'm happy to open my farm and show them how we do it."
Other participants included Humphrey Banack, a grower in Camrose,
Alberta who met with Detlev Kloss, an inventory control manager from
Whitby, Ontario; Curt Gessell, who operates a farm in Delisle,
Saskatchewan who met Marie Duggan, an administrator from Tottenham,
Ontario; Brian Vandervalk, a producer in Fort McLeod, Alberta, who met
Mike Reid, a recent university graduate from Toronto; and Steve
Twynstra, a grower in Ailsa Craig, Ontario, who met Gerry Johnston, a
registered nurse from London, Ontario.
View the videos at www.youtube.com/BASFAgSolutions, the BASF Canada AgSolutions channel.
About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a
leader in crop protection and a strong partner to the farming industry
providing well-established and innovative fungicides, insecticides and
herbicides. Farmers use these products and services to improve crop
yields and crop quality. Other uses include public health,
structural/urban pest control, turf and ornamental plants, vegetation
management, and forestry. BASF aims to turn knowledge rapidly into
market success. The vision of BASF's Crop Protection division is to be
the world's leading innovator, optimizing agricultural production,
improving nutrition, and thus enhancing the quality of life for a
growing world population. Further information can be found on the web
at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.
© 2013 BASF Canada Inc
SOURCE: BASF Canada Inc.
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/16/c6095.html
SOURCE: BASF Canada Inc.
Scott Kay BASF Canada Inc. (905) 601-8825 scott.kay@basf.com Jo Ann Robinson ON
Communication Inc. (519) 963-1946 joann@oncommunication.ca
[ Back To HTML5's Homepage ]
|