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| [January 30, 2013] |
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Revel Touch Appoints Joe Davis as CEO
PALO ALTO, Calif. --(Business Wire)--
Revel Touch, a technology innovator in mobile ecommerce, today announced
that it is has appointed Joe Davis as Chief Executive Officer. A
high-growth executive with expertise in retail and cloud-based
technologies, Davis brings more than 25 years of leadership experience
to Revel Touch. He previously served as President and CEO of Coremetrics
(acquired by IBM (News - Alert)) and held executive roles at Nortel, PeopleSoft and
IBM. As CEO of Revel Touch, he will be responsible for driving the
company's accelerating growth.
"Joe brings deep expertise in retail and enterprise technology, and a
proven record in scaling companies to meet accelerated client demand,"
said Mar Hershenson, founder of Revel Touch. "It is a tremendous
pleasure to welcome him to the team as we continue to build out our
touch-commerce platform and innovate the new era of shopping."
Davis joins Revel Touch as the company continues to post record growth
for its cloud-based touch commerce solution. A rapidly expanding list of
world-class brands and retailers, including Anthropologie, Oriental
Trading Company, Conde Nast's Lucky Magazine, Gymboree, Design Within
Reach and more, turn to Revel Touch to create beautiful touch-optimized
shopping experiences that bring together product, media and social
capabilities. Experiences can be published as apps or in HTML5, and can
be fully customized and live in eight to 12 weeks to allow clients to
take advantage of the most advanced, touch-optimized merchandising in
the industry. Shoppers using evel Touch-powered experiences average 18
page views per session (versus two for mobile phone and four for
traditional e-commerce) and spend $185 per order (versus $80 for mobile
phone and $102 for traditional).
"The era of the PC is fading as everyday more of us use tablets to work,
play, connect and shop," said Davis. "Revel Touch's platform will
accelerate this trend as it enables clients to rapidly build and update
the most compelling tablet applications available in the market. I am
very excited to be guiding this industry leader in the next phase of its
growth."
Davis previously served as President and CEO of Coremetrics (News - Alert), which was
acquired by IBM in 2010. Davis was charged with the company's
turnaround, including a change in product strategy and a complete
rebuilding of its technology, infrastructure and management team. In
this role, he grew the company revenues 15X, increased gross margins
from 35% to 70%, and increased annual EBITDA from negative $10MM to $8MM
during his tenure. Davis also completed two fund raising rounds bringing
in a combined $60MM and completed the strategic acquisition of IBM's
SurfAid Division (2006). He remained with IBM to complete the
integration of Coremetrics' leading cloud-based software for web, social
and mobile marketing.
Before joining Coremetrics as president and CEO, he led worldwide
development, strategy, marketing and customer support operations for the
CRM business arm within PeopleSoft, the world's second-largest
enterprise application software company. Prior to his tenure at
PeopleSoft, Davis served as president of Nortel (News - Alert) Networks' eBusiness
division, where he held full P&L responsibility for a division of 1,500
employees and over $300 million in revenues. Most recently, he served as
CEO of SupportSpace (News - Alert), which provides premium technical support services
to consumers through contracts with major OEMs and retailers.
About Revel Touch
Revel Touch is a technology innovator that is defining mobile ecommerce
for retailers and consumers by putting touch first in architecture and
design. The Revel Touch Merchandising Suite provides a lush,
touch-optimized shopping experience for tablet and other touch devices,
whether as apps or HTML5 browser experiences. The platform integrates
with brands' existing ecommerce systems to quickly extend their
footprint to their fastest-growing channels, and is designed from the
ground up to be extremely quick and easy for a brand to deploy, update
and customize. The company, which serves brands ranging from
Anthropologie to Conde Nast's Lucky Magazine to Design Within Reach is
privately held with offices in Palo Alto (News - Alert), California. For more
information, please visit www.reveltouch.com.
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