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PADRES Contra El Cancer Named Non-Profit Subject of 'El Buen Pitch,' the Hispanic Marketing Agency Competition of Hispanicize 2013
MIAMI, FL, Jan 31, 2013 (MARKETWIRE via COMTEX) --
PADRES Contra El Cancer (PADRES), one of the fastest rising
organizations serving Latino families nationwide, has been selected
as the non-profit entity that will be the focus of the "El Buen
Pitch" national competition of Hispanicize 2013
(www.HispanicizeEvent.com), the annual Latino trends event taking
place April 9-13 in Miami Beach.
Co-created by Hispanicize event organizers and Hispanic market trade
journal PRODU, "El Buen Pitch" is open to all agencies with Hispanic
market expertise and that submit their entry forms by March 4. More
information is available at
http://www.hispanicizeevent.com/el-buen-pitch.html.
"El Buen Pitch will provide a major public service to PADRES Contra
El Cancer, which is on the cusp of expanding to serve more Latino
families while also spotlighting the incredible talents and
creativity of the agencies that work in the Hispanic market," said
Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize
2013.
PADRES Contra El Cancer began its mission more than 27 years ago to
support the needs of the Latino pediatric cancer community who have a
higher risk of medical problems due to a series of complex factors,
including language barriers, socio-economic challenges and limited
access to community programs. PADRES has been able to bridge these
gaps and provide educational, economic and quality of life programs
and services not only to the Latino community but to all families who
have a child battling cancer. With the support of its National
Spokesperson, Eva Longoria, PADRES has been able to create awareness
about the organization and the importance to provide support to
families who are in need today.
"We are extremely grateful and excited to be part of Hispanicize 2013
and El Buen Pitch," said Elvia Barboa, PADRES CEO. "Hispanicize has
given non-profit organizations an opportunity to participate in this
great event and has created a platform to create awareness about
their cause."
HOW IT WORKS
Qualifying agencies must submit a marketing plan that addresses the
creative brief provided by PADRES Contra El Cancer.
A committee made up of Hispanic marketing professionals and
representatives from PADRES Contra El Cancer will select three
finalists that will be chosen to present their campaign
recommendations live at Hispanicize 2013 in front of a panel of
judges including three senior Hispanic brand marketing executives
from Fortune 500 companies, the chief executive of PADRES Contra El
Cancer and an audience of peers that also will cast their vote for
the winning agency. In addition to PRODU, the competition is being
produced in partnership with Hispanic Market Weekly, The Hispanic PR
Blog and the Public Relations Society of America.
As the official non-profit organization of "El Buen Pitch," PADRES
will receive national attention including media coverage from
participating partner media outlets and corporate recognition from
the hundreds of companies, agencies and sponsors that will be present
at Hispanicize 2013.
The winning agency will be recognized with the prestigious "El Buen
Pitch" Award, a unique work of art that will come to symbolize the
highest standard of pro-bono Hispanic marketing and will be
recognized by peers and media alike.
About Hispanicize 2013
Now in its fourth year, Hispanicize 2013
(http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual
gathering of Hispanic marketers, agencies, media, bloggers, and
entertainment professionals. The iconic event will be held April
9-13, 2013 in Miami Beach at the Eden Roc Hotel.
Hispanicize 2013 brings brands, media, marketers, celebrities,
filmmakers, innovators and bloggers together in a unique creative
environment focused on ideas and best practices. The event is a
launch pad for creative endeavors, new products, technologies,
marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations
Association (HPRA), Hispanicize and the Public Relations Society of
America (PRSA), will be held at the Eden Roc Hotel in Miami Beach,
April 9-13, 2013.
About PADRES Contra El Cancer
PADRES Contra El Cancer (PADRES) is an
organization committed to improving the quality of life for Latino
children with cancer and their families. PADRES programs, activities
and services, while primarily oriented to the Latino community, serve
childhood cancer patients from ALL ethnic and economic backgrounds,
so that no family is ever turned away. Celebrating 27 years of
service, PADRES brings together children, families, healthcare
professionals and community leaders to promote a comprehensive
understanding of childhood cancer and other blood disorders as well
as effective methods for treatment. Since March 2005, actress Eva
Longoria has served as the organization's National Spokesperson.
To learn more about PADRES, please visit www.IAmHOPE.org
Facebook: http://www.facebook.com/IAmHOPE.org
Twitter:
http://twitter.com/IAmHOPE
Contact:
PADRES Contra El Cáncer
Amri Gonzalez
Marketing & Communications Manager
Tel: 818.980.0208 x237
Email: agonzalez@IAmHOPE.org
Hispanicize 2013
Katherine Johnson (@KatJohn)
Tel: 786.624.1864
email: katherine@hispanicize.com
SOURCE: Hispanicize 2013
mailto:agonzalez@IAmHOPE.org
mailto:katherine@hispanicize.com
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