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| [February 11, 2013] |
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Rightster Chosen by Australian Football League (AFL) to Launch AFLTV
LONDON --(Business Wire)--
The Australian Football League (AFL) today confirmed that it has
selected Rightster,
the online video distribution and marketing specialist, to launch live
AFLTV; an innovative subscription service providing access to live
and on demand AFL games to fans outside of Australia and New Zealand.
This is set to be the only international service that offers access to
every single AFL match live and on-demand in the coming season.
AFL is the highest-level professional competition in the sport of
Australian Rules football and serves as the sport's governing body,
overseeing all aspects of the game. As the most popular sporting league
in Australia, the AFL consists of 18 teams spread over five states in
Australia. In a drive to distribute its online content to a wider
audience and build interest in Australian Rules Football outside
Australia and New Zealand, AFL called on Rightster for its expertise in
maximising the reach and revenue potential of online video, as well as
its remarkable track record in building larger audiences for the online
video content of major content owners in the sporting industry.
Rightster will provide a full service web TV solution through which the
AFL will have complete transparency and control over the distribution of
its online video content.Rightster will also be responsible for the
design and implementation of the access and delivery infrastructure of
the service and will manage user subscriptions which will include the
Season Pass, Weekly Pass, Monthly Recurring Pass, Club specific pass and
Finals packages. Rightster and the AFL will work together to drive
further fan engagement through social tools integrated with the AFLTV
service.
Once the service has launched, AFL fans will be able to watch Australian
football across a range of devices including PCs and Macs, iOS and HTML5
compatible smart phones and tablets, and will have access to the full
service for free for the duration of the NAB Cup.
AFL Deputy CEO, Gillon McLachlan, commented: "We're excited to announce
the launch of AFLTV with Rightster and look forward to taking Australia
football to a global audience. We selected Rightster on the strength of
its experience in providing digital distribution solutions for major
sports rights owners across the world."
Charlie Muirhead, Founder and CEO at Rightster added: "As consumers
increasingly seek high-quality video content online, the AFL is
spearheading the industry in developing a dedicated solution for its
global fan base. Rightster is proud to be facilitating the launch of
AFLTV and greatly looks forward to working with the largest sporting
league in Australia. We're confident that our solution will continue to
address the digital needs of content owners and their audiences
worldwide."
About AFL:
The Australian Football League (AFL) is the elite Australian Football
competition and the most popular sporting league in Australia. The AFL
season starts in late March, with 18 teams from around the country
playing 23 rounds, with the top eight teams qualifying for a finals
series in September. The season culminates in the Grand Final at the
MCG, when the top two teams compete for the premiership. The AFLTV
service is available at https://afltv.afl.com.au/
About Rightster:
Rightster manages and operates the world's fastest growing digital
distribution, marketing and monetisation network that connects global
media rights owners, publishers and marketers, providing the visibility
and control required to optimise the commercial value of online video.
Rightster provides a "connect once - distribute to many" solution that
allows rights holders to extend the reach of their live and pre-recorded
video content to audiences globally via all the leading online media
destinations, branded portals, social networking sites, connected
TV/gaming platforms and specialist blogs. The solution comprises a
managed suite of services that can either compliment or provide a low
risk alternative to in house investment in digital skills and systems.
Rightster is already the exclusive digital distribution partner for
major rights owners and media firms such as the UK's largest news
provider - ITN, sports news specialist - SNTV, renowned UK newspaper -
The Guardian, major premium global sports rights owner - MP & Silva and
international media giant - IMG.
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