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| [February 15, 2013] |
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The Marketing Technology Blog Launches First-Ever Hype-Free Mobile App
INDIANAPOLIS --(Business Wire)--
In the midst of the 775,000 "revolutionary," "cutting-edge" and
"mind-blowing" mobile apps populating Apple's (News - Alert) App Store, the Marketing
Technology Blog is taking a bold step today by launching its new
mobile application without excessive use of buzzwords or hyperbole.
An online source for marketing technology news, product reviews,
services and best practices that's ranked a "Top Marketing Blog" by Advertising
Age's Power 150, the Marketing Technology Blog is cementing its
place in history with the only iOS app to launch with no intentions
whatsoever of revolutionizing mobile technology or introducing a "game
changer" to the marketing industry.
The Marketing Technology Blog app simply allows users to read, share and
save the latest posts, guides, infographics and how-tos for online
marketing, inbound marketing, content marketing, search engine
marketing, mobile marketing, social media marketing and more.
Despite harsh criticism from industry pundits who argue that Marketing
Technology Blog founder Douglas Karr should leverage this opportunity to
grossly overstate the new app's impact on the digital ecosystem, the
embattled inbound marketing professional remains resolute in his
practical approach.
"We just wanted to make our content easily accessible to readers in a
rapidly growing medium," said Karr. "There was a time when I was a
naysayer about mobile applications. I thought that we just had to wait
until HTML5 and mobile browsers were her and the apps would simply
disappear the way of desktop software. But, they haven't, and the amount
of time people are spending on mobile apps continues to rise."
Between Dec. 2011 and Dec. 2012, the average time spent using mobile
apps rose 35 percent from 94 minutes to 127 minutes a day, while Web
browsing dropped slightly, according to a recent report on U.S. trends
by mobile analytics firm Flurry.
Encouraged by the growing opportunity to engage audiences through
mobile, Karr tapped the user experience experts at Storycode to
build an app for The Marketing Technology Blog.
"The folks at Storycode left no stone unturned," said Karr. "They built
an incredibly well designed application-from category integration to the
integrated podcast."
To download the free Marketing
Technology Blog app, visit the iTunes App Store. For more
information about The Marketing Technology Blog, visit http://www.marketingtechblog.com/
About Douglas Karr
Douglas Karr is the founder of The Marketing Technology Blog. Doug is
also President and CEO of DK
New Media, an online marketing company specializing in
inbound marketing leveraging social media, blogging, search engine
optimization, pay per click and public relations. Their clients include Angie's
List, Mindjet,
Webtrends,
ChaCha
and many more. Douglas is also the author of Corporate
Blogging for Dummies.
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