|[February 27, 2013]
Brightcove Launches Native Player Solution for Premium Video Apps on Apple iOS & Google Android Devices
BOSTON --(Business Wire)--
(NASDAQ: BCOV), a leading global provider of cloud content services,
today introduced new native player software development kits (SDKs) for
Apple (News - Alert) iOS and Google Android devices, integrated with industry-leading
advertising, analytics, audience measurement and digital rights
management providers. Now premium video publishers can rapidly deliver
apps that integrate with the third-party services required for
successful video monetization and harness the performance and deep
operating system integration that only native technology can provide.
"The biggest challenge facing media companies today is delivering
high-quality video across mobile devices with the advertising, analytics
and content protection required to propel their business," said Phil
Costa, director of product management, Brightcove. "We architected these
new native player SDKs in close collaboration with media industry
leaders to provide maximum power and flexibility to developers building
video-rich apps for the leading smartphones and tablets."
The Brightcove player SDKs extend the native video player capabilities
of iOS and Android (News - Alert) devices with a rich layer of additional functionality
and integrations that accelerate development of high-quality consumer
experiences. Built-in support for mixed video types and automatic
buffering enable a seamless viewing experience, while easily skinnable
video controls and layouts enable publishers to fully customize the
player to their brand.
The SDKs and next generation player architecture are also designed to
support the needs of the Brightcove partner ecosystem, with a rich set
of APIs for customization by partners. Brightcove's native player SDKs
have been integrated with Adobe SiteCatalyst, Adobe Pass, Akamai Media
Analytics, comScore (News - Alert) Media Metrix, FreeWheel, Google DoubleClick for
Publishers, Nielsen VideoCensus and Google Widevine. The native player
SDKs work with the Brightcove Video Cloud Media API, as well as with
other online video platfoms.
Pricing and Availability
The native player SDKs for iOS and Android devices are available today
free of charge to Pro and Enterprise edition Brightcove Video Cloud
customers. We plan to make the native player SDKs available as
stand-alone commercial products for customers who manage their own
online video platform or use other third-party solutions.
App Cloud Discontinuation
In connection with the company's decision to emphasize native SDKs,
Brightcove today also announced plans to discontinue App Cloud and
accelerate investment in its native player SDKs. Brightcove will
continue to operate App Cloud for existing customers through June 2014.
"The mobile app development marketplace is emerging and dynamic, and we
have learned a great deal from our customers and prospects as a direct
result of ramping our App Cloud efforts over the last eighteen months,"
said David Mendels (News - Alert), president, chief operating officer and chief
executive officer-designate of Brightcove. "By increasing investments in
our native player SDKs, we will be able to innovate more rapidly to
solve the complex challenges of multi-platform video app development and
leverage our leadership position in what we believe is a fast-growing,
multi-billion dollar online video platform market opportunity."
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
content services, offers a family of products used to publish and
distribute the world's professional digital media. The company's
products include Video Cloud, the market-leading online video platform
and Zencoder, a leading cloud-based media processing service and HTML5
video player technology provider. Brightcove has more than 6,350
customers in over 60 countries that rely on Brightcove cloud content
services to build and operate media experiences across PCs, smartphones,
tablets and connected TVs. For more information, visit http://www.brightcove.com.
This press release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995, including statements concerning our anticipated objectives, growth
and/or expected product and service developments or enhancements. These
forward-looking statements include, but are not limited to, plans,
objectives, expectations and intentions and other statements contained
in this press release that are not historical facts and statements
identified by words such as "expects," "anticipates," "intends,"
"plans," "believes," "seeks," "estimates" or words of similar meaning.
These forward-looking statements reflect our current views about our
plans, intentions, expectations, strategies and prospects, which are
based on the information currently available to us and on assumptions we
have made. Although we believe that our plans, intentions, expectations,
strategies and prospects as reflected in or suggested by those
forward-looking statements are reasonable, we can give no assurance that
the plans, intentions, expectations or strategies will be attained or
achieved. Furthermore, actual results may differ materially from those
described in the forward-looking statements and will be affected by a
variety of risks and factors that are beyond our control including,
without limitation, risks associated with our history of losses, our
limited operating history; expectations regarding the widespread
adoption of customer demand for our products; keeping up with the rapid
technological change required to remain competitive in our industry; our
ability to retain existing customers; and other risks set forth under
the caption "Risk Factors" in the Company's final prospectus related to
its initial public offering filed pursuant to Rule 424b under the
Securities Act with the Securities and Exchange Commission on February
17, 2012, as updated by our subsequently filed Quarterly Reports on Form
10-Q and our other SEC (News - Alert) filings. We assume no obligation to update any
forward-looking statements contained in this document as a result of new
information, future events or otherwise.
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