|[February 15, 2017]
Keller Williams Unveils New Product Strategy, Technology Roadmap and Vision
Williams, the world's largest real estate franchise by agent count,
unveiled its latest solutions in front of more than 15,000 real estate
agents in Las Vegas at the franchises' annual Family Reunion conference.
Josh Team, chief innovation officer; Jonathan Berkowitz, chief strategy
and product officer; and Steve Peterschmidt, chief technology officer,
co-presented on Keller Williams' product strategy and roadmap.
"World-class technology companies do not outsource their technology
roadmap or their vision," said Team. "It's imperative that we control
our destiny, and that we create the real estate platform that agents and
consumers choose to use."
Keller Williams announced its product strategy core values:
Technology worth building provides beautiful, uncomplicated
Technology built specifically for real estate industry will outperform
technology built for masses.
Real estate-focused technology will be smart; the more agents use it,
the more it accomplishes.
"Our goal is to dramatically simplify the technology experience agents
and their consumers have with Keller Williams, enabling us to create the
world's simplest and most personalized discovery, transaction and
ownership xperience in residential real estate," said Berkowitz.
With that goal in mind, the franchise unveiled The Keller Cloud,
positioned as the industry's simplest and smartest platform for agents
to learn and earn. With consumer facing elements embedded, The Keller
Cloud will provide a fully integrated experience to run a business.
The Keller Cloud provides agents with an integrated platform to learn
and earn. It will:
Simplify the day-to-day experience agents have running their business,
from generating leads, through managing transactions to home ownership.
Use the best practices in the forthcoming The Millionaire Real
Estate Agent second edition to transform the traditional CRM into
a customer experience solution for agents and their clients.
Provide a fully integrated referral solution for KW agents to send,
receive and track referrals.
Integrate Keller Williams' artificial intelligence (AI) solution to
provide both agents and their clients with real estate specific AI
assistance for discovering and transacting homes.
Enable the expansion of the agent's circle of influence through smart,
automated social media marketing, monitored and optimized in real time.
Grant access to industry-leading training materials from Keller
Williams University and a rich library of agent generated content.
Agents in attendance previewed The Keller Cloud experience in the Family
Reunion exhibition hall.
"We are revolutionizing the solutions agents, like you, use to manage
your business and achieve your goals," said Peterschmidt. "Remember this
is technology happening with you, not to you. So get involved."
About Keller Williams Realty, Inc.
Austin, Texas-based Keller Williams Realty, Inc. is the largest real
estate franchise by agent count in the world with more than 800 offices
and 154,000 associates across the Americas, Europe, Africa and Asia. In
2017, Training magazine named Keller Williams the No. 1 training
organization across all industries worldwide.
Since 1983, Keller Williams has grown exponentially and continues to
cultivate an agent-centric, education-based, technology-driven culture
that rewards agents as stakeholders. The company also provides
specialized agents in luxury homes, commercial and farm and ranch
properties. For more information, visit kw.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170215005248/en/
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