TMCNet:  Swap.com Reveals Who is Making Good on Their New Year's Resolutions

[March 16, 2017]

Swap.com Reveals Who is Making Good on Their New Year's Resolutions

CHICAGO, March 16, 2017 /PRNewswire/ -- Today, Swap.com, the largest online consignment retailer, is reporting on which cities and states seem to be most successful when it comes to achieving their New Year's resolution for a more fit and healthier lifestyle. In fact, experts predict approximately 80 percent of these resolutions fail by mid-February, according to U.S. News. To see how the country was measuring up, Swap.com dug into their customer's shopping behavior to get a glimpse of which cities and states seem to be moving on the right trajectory for achieving their New Year's goals. The Swap.com analysis is based on their customers' purchasing patterns from Nov/Dec 2016 to Jan/Feb 2017.

"Our customers tell us all the time that they often go through changes in their size, and they come to us first so they can replace lots of clothes at once," explained Rich Lesperance, Chief Marketing Officer of Swap.com. "Now that we're about two months into 2017, we thought it would be interesting to analyze changes in the sizes we sell. What we found was striking: a major shift downwards in sizes compared to late 2016."

On a national level, the report showed a significant 12 percent drop in purchases of women's size 18+ and an even bigger 25 percent decrease in purchases of men's sizes 3XL+.

When drilling down to the state-level, residents of New Hampshire topped the list followed by  Connecticut and Missori. 

The top 15 states with the biggest decrease in plus sizes sold are:

  1. New Hampshire: -43.7%
  2. Connecticut: -31.1%
  3. Missouri: -29.7%
  4. Indiana: -29.5%
  5. Mississippi: -23.5%
  6. Nevada: -18.4%
  7. Wyoming: -16.3%
  8. Louisiana: -16%
  9. Maryland: -14.6%
  10. New York: -14.2%
  11. Rhode Island: -11.3%
  12. Michigan: -10.5%
  13. Florida: -10.4%
  14. South Dakota: -9.4%
  15. Kentucky: -8.3%

Using the same logic, Swap.com also identified the top 15 cities with the biggest decrease in plus sizes:

  1. Charleston, SC: -85.8%
  2. Troy, PA: -81.5%
  3. Philadelphia, PA: -78.3%
  4. Baton Rouge, LA: -76.4%
  5. Louisville, KY: -76.3%
  6. Kansas, MO: -76.2%
  7. Holland, MI: -69.5%
  8. Wilmington, DE: -63.2%
  9. Dover, NH: -62.5%
  10. Roswell, GA: -60%
  11. New York City, NY: -58.5%
  12. San Diego, CA: -56%
  13. Gainesville, GA: -55.5%
  14. Auburn, IN: -54.1%
  15. Atlanta, GA: -51.6%

"The findings speak for themselves," said Dr. Juha Koponen, CEO & Co-founder of Swap.com. "When looking at purchasing patterns across the country, it's easy to see our customers love to shop Swap.com, especially when they are in between sizes. Whether it's a personal goal or they're facing an unexpected transition in life, we're happy to provide them with an easy and affordable option that, hopefully, keeps them looking and feeling great. Swap.com commends those who are working toward a healthier version of themselves and are proud to be able to offer secondhand-shopping lovers with a convenient and cost-effective way to dress confidently, at every stage of their lives."

Source: Analysis of women's and men's tops and bottoms sold by size at Swap.com, from Nov/Dec 2016 to Jan/Feb 2017.

About Swap.com
Swap.com, recently recognized by Internet Retailer as one of the Hot 100 innovative e-tailers in the industry, is the largest online consignment and thrift shop with 2 million unique items. The company strives to redefine consignment services by making the process of buying and selling pre-owned goods more convenient, safe, and profitable. Preventing waste by saving pre-owned clothes and accessories from ending up in landfills, shoppers can feel good about the purchases they make on Swap.com. Offering clothes, accessories, toys and games for babies, children, women and men, Swap.com is a one-stop shop the whole family can enjoy. Swap.com is based in Chicago and Bolingbrook, Illinois. The service was launched in 2012.

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/swapcom-reveals-who-is-making-good-on-their-new-years-resolutions-300424296.html

SOURCE Swap.com


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