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With technology advancements such as HTML5, gaming has come a long way from classics such as Frogger and Tetris. Content built using HTML5 can reach a much broader audience because HTML5 is supported by modern browsers on desktops, tablets and smartphones without requiring any plug-ins. HTML5 has ultimately allowed the browser to become a full-fledged gaming platform, offering features such as high-performance 2D and 3D graphics, offline asset storage, rich audio APIs and socket-based networking.
PointRoll, a provider of digital marketing technology, has announced the acquisition of Rovion, a digital advertising company, and with it, the ability to create an HTML5 ad in minutes.
The application, Composer, will allow advertisers to quickly create ads, with or without video, without having to have any programming experience.
You won't get much argument from the top Internet companies in the world that HTML5 is here to stay. The programming language is simply too useful on far too many different platforms for it to really ever lose popularity.
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Become a HTML5 columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the HTML5 Web site and this newsletter. Contact Erik Linask at elinask@tmcnet.com for details.
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