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August 11, 2011

Box.net Increases Focus on HTML5 Based Apps


VentureBeat reports that cloud storage provider Box.net has launched a web-based HTML5 version of its mobile application, which brings the company’s tools to any mobile device running an HTML5-powered mobile web browser. Currently, according to Box.net, some 6 million users and 60,000 businesses employ its cloud-storage software, including 73 percent of Fortune 500 companies. The cloud storage provider said that the number is up from around 66 percent in February this year.

Speaking to VentureBeat reporter Matthew Lynley on this topic, Box.net chief executive Aaron Levie told VentureBeat that “We’re not zealous about what the ultimate platform is, we just care about making sure our customers can access their content wherever.” He added, “At the same time, the long-term expectation and view we have is that a lot of these devices will become more standards based and let us focus way more on HTML5.”

According to Box.net, the company is providing additional development resources to this new mobile platform, wrote VentureBeat. As a result, reports VentureBeat, it has allowed Box.net to bring new features to the mobile web applications that were not available even on popular native applications like those on the iPhone (News - Alert) and iPad.

As per the report, the company is planning to devote maximum resources to the mobile platform that will get the widest deployment in enterprises. And Box.net’s chief Levie thinks it will be HTML5, wrote Lynley.

Further commenting on this development, Levie told VentureBeat that “You’ll typically see us leapfrogging our own apps as we can develop in one platform or another, so this time there is some enhanced functionality with the HTML5 mobile web app. It’s slightly a knock against ourselves. For example, we don’t have search in our native iPhone app, but we have search integrated into the HTML5 app,” Levie said, according to VentureBeat.

Meanwhile, it is also working closely with smartphone makers like Research In Motion. Besides developing apps that fit customer demand, the company will also develop applications for mobile devices if it can strike a good market deal with the parent company. “It worked closely with RIM to build an application for the Playbook, Levie told VentureBeat.

VentureBeat Quoted Levie as saying, “We basically have a strategy where, if we can go to market with partners in an integrated way, we’re trying to build rich experiences for those platforms.” “With the BlackBerry (News - Alert), we were able to work pretty closely with Research in Motion to get it to market, we’re gonna be doing a bunch of stuff with the Playbook with their sales and marketing staff,” stated Levie.

As per this report, Box.net’s new Android application is optimized for tablets running the latest version of Google’s (News - Alert) Android mobile operating system called Honeycomb.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves






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