November 17, 2011

Celtra and Akamai Form Partnership to Deliver Globally Mobile Rich Media Ad Formats

Celtra Inc recently announced that it has joined forces with Akamai (News - Alert) Technologies, Inc.'s NetAlliance Partner Program. By involving itself with the NetAlliance Partner Program, Celtra will now be able to take full advantage of Akamai's leading cloud platform and will be able to offer the best possible user experience within rich media ads across mobile devices. Celtra will also be able to further optimize the performance of its various rich media ad units for its broad base of customers who are spread across the world.

Celtra Inc. is known as one of the leading providers of the industry's most popular self-service platform for rich media advertising and analytics across mobile devices. The company’s AdCreator offers one of the most flexible and easy to use platforms for creating, optimizing and tracking rich media ads on the widest array of mobile devices.

In a release, David George, COO, Celtra said, "Ensuring the best possible user experience and performance of our Rich Media Ads for our global customer base is a top priority, so leveraging Akamai's global cloud platform was a logical fit for us. We're excited to be part of the Akamai NetAlliance Partner Program because it broadens the opportunities for great mobile advertising. Our platform coupled with Akamai's HD Network makes it easier than ever for advertisers to reach their audiences anywhere, with highly engaging rich media formats on HTML5 enabled phones and tablets."

Akamai's platform enables enterprises to offer secure, high-performing user experiences on any device. John Sconyers, Senior Director of Media Channels, Akamai, said, “Akamai has a long history working with publishers, agencies and brands to deliver high quality, innovative advertising campaigns online. Celtra delivers an impressive rich media mobile advertising user experience, and together we'll deliver dynamic content to engage consumers and optimize campaigns."

Paran Johar (News - Alert), Chief Marketing Officer, Jumptap, a customer of Celtra, said, "As the leader in targeted mobile advertising, our goal is to provide the most value to all members of the content ecosystem; advertisers, publishers and consumers. Celtra's relationship with Akamai ensures that the rich media ads offered to our advertisers perform as they were intended, at the highest capability across all platforms. These rich media ads give advertisers a new, engaging way to connect with consumers on a deeper and more relevant level."

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves


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