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December 08, 2011

Forecast Says 1B HTML5 Phones by 2013


With Flash fading quicker than Wally West himself, HTML5 is rapidly growing and will continue to do so through 2013. Specifically, the forecast from Strategy Analytics (News - Alert) says that HTML5 phones will go from 336 units sold in 2011 to 1 billion in 2013. That’s a pretty impressive jump, even by Flash’s standards.

“We forecast worldwide HTML5 phone sales to surge from 336 million units in 2011 to 1.0 billion in 2013,” said Neil Shah, Analyst at Strategy Analytics in a release on the report. “Growth for HTML5 phones is being driven by robust demand from multiple hardware vendors and software developers in North America, Europe and Asia who want to develop rich media services across multiple platforms, including companies like Adobe (News - Alert), Apple, Google and Microsoft. We define an HTML5 phone as a mobile handset with partial or full support for HTML5 technology in the browser, such as the Apple (News - Alert) iPhone 4S.”  

The firm sees HTML5 as a “pivotal technology” that will help enable growth across a variety of spaces including multi-screen applications and technology that makes use of cloud-based solutions.

“HTML5 has quickly become a high-growth technology that will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge in the future,” Strategy Analytics’s Executive Director Neil Mawston added.

While HTML5 is still a relatively young technology, support from major players like Apple and Google (News - Alert) is no doubt pushing the adoption among developers.

HTML5 has been lauded as the next best thing when it comes to app development, and it’s even being labeled as a Flash killer. HTML5 is still under development, but its aim is the same: improve the language and support for multimedia while keeping it simple.

For one, a major benefit is better direct HTML support for drawing, animation, video and audio. By omitting the need for add-on tools like Flash or Silverlight, delivery of video, audio and animation is much simpler.

HTML5 also offers a sharper focus on Web applications, meaning developers have an easier time building front-ends for many Web elements.

“Despite surging growth of HTML5 phone sales, we caution that HTML5 is still a relatively immature technology. HTML5 currently has limited APIs and feature-sets to include compared with native apps on platforms such as Android (News - Alert) or Apple iOS. It will require several years of further development and standards-setting before HTML5 can fully mature to reach its potential as a unified, multi-platform content-enabler,” said Thomas Kang, Director at Strategy Analytics.

Want to learn more about HTML5? Then be sure to attend DevCon5 Developers and Designers Conference, taking place now in Santa Clara, California. HTML5 has the potential to revolutionize user interfaces, challenge the status quo and change the future of both desktop and mobile web experiences. Join fellow web developers, designers, and architects, as well as technology leaders and business strategists who will gather in California to learn strategies and tactics to implement and execute HTML5. To register, click here.



Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell






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