January 10, 2012

AT&T Kicks off 2012 with a Bang with HTML5 App Store

For AT&T (News - Alert), 2012 might be the year for HTML5 for the company. In an effort to demonstrate its commitment to promoting HTML5 as a viable alternative to native mobile app development, this week the carrier announced that it is unveiling a new Android (News - Alert) app store that is capable of selling “unwrapped” HTML5 apps.

Described as a “new kind of app store,” according to AT&T Senior Vice President of Devices Jeff Bradley, the AT&T AppCenter will serve as a curated collection of pointers to the Android Market, developers’ websites and other sales locations, according to report by PC Magazine. This model mimics app stores such as Nvidia's TegraZone and Qualcomm's (News - Alert) Game Command.

The most important change with the AppCenter is that the store will now accept "unwrapped" HTML5 apps, or HTML5 packages which haven't yet been turned into quasi-native Android APK packages. In so doing, HTML developers will be able to get their apps into consumers' hands even faster, and without getting them lost in the Android Market.

HTML is the language required for structuring and presenting content for the World Wide Web. HTML5 represents the latest revision of the HTML standard, which was first created in 1990, and is constantly being redeveloped. It follows its predecessors HTML 4.01 and XHTML 1.1.The goal of HTML5 is to improve the language so that it can support the latest multimedia while still making sure that it is decipherable by humans and understood by computers and devices.

AT&T’s new AppCenter is now available on Android phones in a beta form. It will spread to additional platforms later this year and it might even appear on iOS since it’s not an actual store.

The carrier didn’t stop with the unleashing of its HTML5 App store, however, as AT&T also shed light on its ARO, the Application Resource Optimizer, this week. This programming tool is capable of letting app developers reduce the amount of battery their Android apps use.

"This is going to help your apps run faster and use less battery," Bradley said.

Pandora CTO Tom Conrad (News - Alert) echoed this sentiment by stating, "ARO knows the specific behaviors of the communications processor, and as a result, our app runs longer today on a single charge.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein


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