FREE HTML5 eNewsletter

HTML5 ARTICLE

February 17, 2012

AOL Optimizes Website with HTLM5 Technology for iPad Users


With mobile traffic exploding, Internet service providers and media companies have been competing aggressively to attract smartphone and tablet users. Hence, to grab a bite of this growing pie, AOL (News - Alert) came up with a new plan. On Thursday, an AOL blog announced an optimized AOL.com website for iPad users. This signature website has been revamped with HTML5 technology to make it super tablet friendly, according to blogger Tracy Highnote.

Welcoming readers to AOL’s brand new iPad site, Highnote wrote, “Check it out by going to aol.com and then tell us what you think.” As per the AOL.com blog, “This new design provides an easy and fun way to browse through more of AOL's best content including top news, local and entertainment headlines.”

In fact, the website has been designed to tap the benefits of iPad's touch screen capability and to provide these users with seamless access to AOL's content and services. Consequently, content on the page is now enabled by finger tapping (to open or play) or swiping to see more images.

TabTimes wrote that AOL’s new site offers an “app-like experience” but does not require any downloading. TabTimes reporter David Needle wrote that the HTML5 enabled layout is designed to make it easy to interact with content from across the AOL network using iPad’s touch screen.

The TabTimes report indicates that the HTML5 optimized site allows viewers to listen to music, watch videos and preview messages from AOL Mail, all within AOL.com.

The report quoted AOL’s senior vice president of mobile David Temkin, as saying, "AOL already has a number of iPad and tablet apps available for users, but this is our first tablet specific mobile web experience.” "This launch is specific to the iPad, but we are in the process of building a similar experience for other tablet devices," added Temkin.

According to research firm comScore (News - Alert), AOL.com attracts about 30 million visitors per month.




Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell






HTML5 RESOURCES

HTML 5 Demos and Examples

HTML 5 experimentation and demos I've hacked together. Click on the browser support icon or the technology tag to filter the demos.... Learn More

HTML5 GAMES

HTML5games.com is the largest and most comprehensive directory of HTML5 games on the internet... Learn More

The HTML5 test

How well does your browser support HTML5?... Learn More

Working Draft (WHATWG)

This is the Editor’s Draft from WHATWG. You can use it online or print the available PDF version... Learn More

HTML5 Flip Book

Free jQuery and HTML5 flip book maker for PDF to online page turning book conversion... Learn More