A New York based startup that specializes in a new kind of do-it-yourself web to mobile conversion solution for small and medium sized businesses (SMBs) has just received a much need injection of capital. bMobilized.com is one of the up and coming businesses in its field and it appears some pretty hefty investors agree that the company could be going places. European companies Alliance Venture and Investinor have combined to give bMobilized as much as $1.5 million in a series A round of funding this week.

bMobilized uses a cloud based approach to their web to mobile conversion solution, which means that an SMB using the product can convert any website into an HTML5 formatted mobile website quickly and with fewer costs associated. Once the website has been converted over into this mobile format it can be easily viewed on any mobile OS, including iOS. Both of the companies involved in this particular infusionofcash have  great backgrounds in helping these types of companies get off the ground, and bMobilized is just the latest to benefit from their help.

bMobilized sets itself apart in the field of desktop to mobile conversion because they are not doing the conversion themselves, but rather allowing their clients the tools to do it themselves. This gives the bMobilized clients greater control of the process. 

"Nine out of 10 small business websites today do not have mobile sites that work across the increasingly complex mobile ecosystem," bMobilized CEO, Ben Seslija, said. "Our technology makes it simple for businesses to accomplish this once daunting and expensive task."

In today’s browsing world, it only makes sense for every company that wants to have an online presence, also have a mobile browsing experience. New studies show that people are actually using mobile devices to surf the web more than they are the more traditional desktop or laptop computer. bMobilized’s platform has an Automatic Content Identifier that is able to identify any part of a website and convert it into an HTML5 mobile version in less than 30 seconds. The program also has more than 30 individually customizable features that make the mobile version of the site even more accessible.