Internet Broadcasting recently introduced their latest collection of mobile advertising products. The up-and-coming standard HTML5, which is popularly used by interactive media on smartphones and tablets, has been used to develop the latest products.

Flash files are currently not compatible with mobile devices operating on the Google Android (News - Alert) operating system. IB’s latest ad products will now run on these mobile devices and other devices like the iPhone and iPad in a format similar to Flash with the help of HTML5 programming. The premier provider of rich-media digital advertising technology, Celtra will be powering the latest HTML5 ad products from IB.

In a release, Reed Varner, VP of Digital Agency at IB, said, "We're giving clients new and exciting ways to engage prospective customers with visually appealing, mobile-optimized campaigns and creative executions."

Users using the latest ad products will be able to click-to-call, swipe, expunge, watch video, complete puzzles, associate to Websites and also enter text. Consumers can be offered integrated multi-platform campaigns by IB advertising clients on both conventional desktop/laptop computers and mobile devices.

Varner said, "The emergence of the HTML5 format is enabling an entirely new and exciting class of digital-advertising products. Now, we can help our advertisers reach customers in more effective ways -- whether it be on their desktop, tablet or smartphone. By surrounding the Celtra technology with our total solution of creative development, execution, trafficking and campaign management, we can provide IB clients an entirely new suite of ad products that extend the reach and impact of their advertisers' digital campaigns."

IB’s collection of HTML5 ad products, which include Leaderboards, Medium Rectangles, Animated banners, Expanding Rich-Media, In-Ad Video, Lead-generation forms and Image galleries are currently available. Interested parties are requested to contact IB for pricing details.

IB offers scalable publishing solutions with an aim to modify the manner in which the top broadcast media organizations connect and interact with their audiences.