Digital publishing company, Internet Broadcasting (IB) has announced the availability of a new group of mobile advertising products created in HTML5, the emerging standard for interactive media on smartphones and tablets.  

According to IB, the HTML5 programming format brings a rich, "Flash-like" experience to mobile devices such as the iPhones and iPads, as well as devices running the Google Android (News - Alert) operating system, which is incompatible with Flash files.

IB said that its new HTML5 based ad products are powered by Celtra, a leading provider of rich-media digital advertising technology.

In a statement, Reed Varner, vice president of Internet Broadcasting's Digital Agency, commented, "We're giving clients new and exciting ways to engage prospective customers with visually appealing, mobile-optimized campaigns and creative executions."

According to IB’s description, the new ad products enable users to click-to-call, swipe, erase, watch video, complete puzzles, link to websites and enter text.  Consequently, stated IB, the advertising clients can create unified multi-platform campaigns that can be delivered simultaneously to consumers on both traditional desktop/laptop computers and mobile devices.

IB said that the new HTML5 based ad products include Leaderboards, Medium Rectangles, Animated banners, Expanding Rich-Media, In-Ad Video, Lead-generation forms, and Image galleries.

Varner added, "The emergence of the HTML5 format is enabling an entirely new and exciting class of digital-advertising products." He continued to say, "Now, we can help our advertisers reach customers in more effective ways -- whether it be on their desktop, tablet or smartphone.  By surrounding the Celtra technology with our total solution of creative development, execution, trafficking and campaign management, we can provide IB clients an entirely new suite of ad products that extend the reach and impact of their advertisers' digital campaigns."

Early this month, IB unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns.