No one should ever accuse Rupert Murdoch of being a poor business man. The Aussie oldster has built a media empire from one side of the globe to the other thanks to shrewd purchases of various print journalism entities. While Rupert has had something of a golden touch when it comes to new organizations, he’s had some real struggles when it comes to technology (and we don’t even mean the eavesdropping problem his British newspaper caused). When the Apple (News - Alert) iPad was the only tablet in town, Rupert put all his eggs in the iOS basket. He’s since paid the price in the way of his daily news iPad app, the Daily struggling mightily.
Murdoch has also had problems in the social networking arena, witnessed by Newscorp’s purchase of MySpace (News - Alert) and then the subsequent collapse of MySpace. That doesn’t mean that Murdoch is shying away from the Web and mobile devices. In fact, recently Murdoch wrote a missive to Newcorp employees in which he made it clear he wanted very much to have a presence in the mobile device market. During an explanation for why Murdoch split his news empire into two separate entities, Murdoch wrote, “Today there are 30 million tablets in use in the U.S. and 75 million worldwide. In five years’ time, there will be at least 75 million tablets in the U.S. and 375 million in the world … it is my firm belief that these two companies will be best positioned to compete in this rapidly evolving global economy and distribute our premium content on these platforms.”
While Murdoch had gone all in with the Apple platform, if he wants to stay relevant in the digital age, he should think long and hard about what Android (News - Alert) and HMTL5 apps can do for his company. It is widely known that iPad users have a higher average wealth, but there are far more Android users across the globe. While some companies are moving away from HTML5 because of some of its limitations, other companies are seeing the benefit of a programming language that can be ported across multiple platforms.
If Murdoch were smart, and there is very little doubt that he is when it comes to the business bottom line, he’ll look into getting his companies to embrace Android and HTML5 before he’s left in the dust.
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Edited by Brooke Neuman