When a device is as popular as the iPad — it is expected to reach 100 million shipments by the end of this year, after all — it is most likely going to have a significant effect in a number of areas in the tech world. Since it is a mobile device, it is obviously more likely to influence technologies related to mobile, such as HTML5.
The Atlantic Wire recently added to HTML5 in an effort to adapt to the iPad with the launch of a new HTML5 Web app. Designed to fit the iPad's display, this Web app, like most HTML5-based pages, offers greater interactivity and functionality comparable to a dedicated iPad app.
“As we see increased tablet adoption rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said Kimberly Lau, vice president and general manager for Atlantic Digital, in a statement. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”
The New York Times apparently agrees with this as it also launched an iPad-specific HTML5 Web app recently. This app, however, is available only to subscribers. It also organizes content in one of four ways: a live feed of news and media, called Times Wire; top articles posted on Twitter (News - Alert), called Trending; the day's stories arranged as they would appear in print, called Today's Paper; and All Sections.
One interesting point to note is that these new Web apps may be a purposeful move away from dedicated mobile apps — or more specifically, the costs associated with dedicated apps on iOS. The New York Times apparently pays Apple (News - Alert) 30 percent of its app earnings for being in the App Store, so a Web app may simply be a way to reduce costs.
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Edited by Rachel Ramsey