Carl Ford (News - Alert), executive director of content for DevCON5, and the co-founder of Crossfire Media, talks about the evolution of HTML5, it's impact on consumers and enterprises, and the exciting conference content that awaits next month’s DevCON5 for attendees.
It’s been 3 years since DevCon5 launched – how has HTML5 evolved since then?
We are also seeing major media companies moving to the web, this is a major shift for companies who in the past were focused on broadcast television. HTML5 has enabled these companies to develop sites that are far more user friendly and dynamic.
How has HTML5 impacted consumer’s consumption of Mobile apps and gaming?
CF: For Mobile Apps, there are two places where we are seeing an impact: Hybrid development and monetization of apps. Without HTML5, we are dealing with Apple and Android domination. But HTML5 allows other platforms like BlackBerry and Nokia (News - Alert) to leverage lower development costs to remain competitive and provide the consumer with more device choices.
HTML5 also provides developers with tools that create a dynamic user experience while providing flexibility for placing ads creatively to draw the user’s attention. The developer’s ability to leverage design with monetization is a key advantage that HTML5 offers.
Because of HTML5, gaming has also moved from a strict set box application to a mobile app. HTML5 has become the core language for mobile gaming apps and with advances in mobile screen definition and quality we are seeing more and more people fixated on mobile games. This is not to say there are no issues with regard to mobile gaming; in fact our Developer Dilemma session at DevCON5 will address how HTML5 has to evolve in order to satisfy speed requirements and graphic rendering.
What opportunities does HTML5 present to the development community?
CF: There are huge development opportunities for mobile apps and gaming. Because most web consumers are on their mobile device the majority of their time, web pages must be optimized for mobile viewing. Companies need to put the development resources behind this to ensure this optimization exists.
The second opportunity lies within the BYOD revolution. This has created a whole new dynamic – companies have to ensure that both their mobile workforce as well as their customer demands are met. This requirement creates huge development efforts and those developers that are proficient at HTML5 will succeed in this new world.
What is new and exciting about this NY DevCon5 event in July?
CF: New York is the media capital of the world and we are getting participation in the event by major media companies including Turner, Nick, CNN, Synacor, AOL (News - Alert) and more. These companies have embraced the web and found a way to take advantage of it to promote content and deliver information. HTML5 is a big part of their web strategy.
We also have Basha and Mongo DB talking about the database opportunity of the web and how to support cloud opportunities. Brightcove will also speak to attendees about the video opportunities on the web.
This will be an exciting event. Take the time to review the agenda and then register online or contact Frank Coppola at 203.852.6800 ext. 131.
Edited by Stefania Viscusi