HTML5 ARTICLE

March 17, 2014

Wheelings & Dealings: Wix.com Furthers Mobile Expansion with Appixia Acquisition


Wix.com is a cloud-based Web development platform that has gained a lot of steam over the last year. For the most part, Wix helps users create media-rich, HTML5-based websites, but lately its focus has expanded to Web apps and mobility. For example, the company began helping convert websites built with its platform to mobile automatically.

This week, Wix took this expansion one step further with the acquisition of Appixia, a platform for building native mCommerce apps. Terms of the acquisitions were not disclosed, but it isn’t expected to have an impact on Wix’s non-GAAP operating results.

Even putting aside the fact that the acquisition directly supports Wix’s mobile expansion strategy, while allowing it to increase the overall depth of its platform, Appixia and Wix make a good fit. That’s because both companies provide code-free solutions that help small businesses, entrepreneurs and individuals to build their online presence. In Appixia’s case, the platform lets retailers profit from the benefits of having a native mobile app more quickly, by reducing the cost and complexity of development.

"Appixia is the perfect addition to the Wix platform. It truly embraces our mission of bringing the most function-rich and innovative technological solutions to users, regardless of their technical ability or budget," said Avishai Avrahami, Wix's CEO, co-founder and chairman, in a statement. "Native mobile apps are a huge part of managing and promoting a business online. Expanding the range of mobile solutions we provide our customers with is a strategic focus for Wix, and by integrating Appixia's technology we can more quickly boost and further diversify our mobile offering."

The Appixia platform allows users to build and launch feature-rich native mCommerce apps for iOS and Android (News - Alert), in turn allowing them to capitalize on crucial features like push notifications, barcode scanning, location-based services and credit card scanning, to name a few.




Edited by Cassandra Tucker




HTML5 RESOURCES

HTML 5 Demos and Examples

HTML 5 experimentation and demos I've hacked together. Click on the browser support icon or the technology tag to filter the demos.... Learn More

HTML5 GAMES

HTML5games.com is the largest and most comprehensive directory of HTML5 games on the internet... Learn More

The HTML5 test

How well does your browser support HTML5?... Learn More

Working Draft (WHATWG)

This is the Editor’s Draft from WHATWG. You can use it online or print the available PDF version... Learn More

HTML5 Flip Book

Free jQuery and HTML5 flip book maker for PDF to online page turning book conversion... Learn More