HTML5 ARTICLE

April 24, 2014

Celtra Debuts AdCreator 4 for Cross-screen Campaigns


Agencies, media suppliers and brand leaders looking for a cross-screen brand display advertising platform now have an option to pick Celtra Inc’s recently rolled out HTML5-driven AdCreator.

This new platform allows users to deliver more relevant and engaging creations with ease, great reliability and deeper insights. AdCreator 4 is designed for users to run cross-screen campaigns, using a single platform for efficient ad creation, active campaign management and combined reporting with common metrics across all screens for measuring success.

To enhance its usability, AdCreator 4 is designed to support Windows for all platforms, on both mobile devices and desktop. This versatile platform is also supported by a pilot program with designated partners on the media side including Turn, Undertone and Time Inc. (News - Alert) These industries frontrunners will play a major role in catering to the advertisers growing demand for cross-screen campaigns, while contributing to the further development of desktop ad formats and shortened tracking of HTML5 ads within their product ecosystem.

“It has been very exciting to see mobile rapidly transform the advertising industry and become one of the most influential channels," said Mihael Mikek, co-founder and chief executive officer of Celtra. "With consumers using multiple devices at a time, digital advertising must become more agnostic and integrated, allowing advertisers to engage the always connected consumer on all screens, rather than just a specific device.”

Mikek said that they took on the challenge of an increasingly complex eco-system for brand advertising, drawing from their mobile-first mindset, innovation and technology to build AdCreator 4 and introduce the market to what they believe to be the best cross-screen HTML 5 technology for brand advertising.

AdCreator is filled with responsive ad design and cross-screen competences, which enables users to make the most of their innovative HTML5 ad products and run unified campaigns across every possible device.

Matevz Klanjsek, co-founder and chief product officer of Celtra. "We see HTML5 as a unifying technology, finally uniting display advertising on different devices and screens under one roof. AdCreator 4 will not only create many efficiencies through streamlined ad production, serving and tracking of cross-screen campaigns, it will also open up huge opportunities for even more effective, more engaging and smarter ads running on screens beyond mobile and desktop in the future."




Edited by Alisen Downey





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