One of the difficulties many successful online companies have is monetizing their site. Whether it was Facebook (News - Alert) or Twitter, generating the ad revenues that now drives their business was a time consuming and costly process. With the introduction of new technologies it is becoming much easier to integrate engaging advertising consumers can access on their mobile device, personal computer or even on their smart TV. Sizmek, a global independent third party ad server specializing in driving exponential ad performance across multiple devices and channels, has made Ad Builder for HTML5 available for the general public so they can create rich media ads for multiple environments.
Ad Builder for HTML5 is a comprehensive platform focused primarily on giving advertisers the necessary tools for creating, managing, optimizing and analyzing rich media multiscreen campaigns using the company’s MDX platform. It has been designed to address the recent changes to Google’s (News - Alert) algorithm so campaigns can be effectively used to deliver the best possible return on investment.
“Our goal is to provide multiple ways to create ads and to help our clients easily transition from Flash to HTML5,” said Alex White, vice president of product at Sizmek. “Ad Builder for HTML5 gives our users multi-screen authoring capabilities that are a key element of Sizmek’s end-to-end mobile solution.”
Some of the features of the Ad Builder for HTML5 include:
- Mobile Dynamic Creative, which allows ads to be easily personalized and optimized at scale.
- Native mobile interactions and mobile ad templates are available for the devices where users spend the majority of their time.
- Built-in features include video, image/video galleries, and social sharing are pre-built, eliminating the need for advanced coding expertise.
- It can be used to easily create standard banners, rich media polite and expandable banners.
The services Sizmek provides is used by more than 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries. With the addition of the new HTML5 platform, online advertisers, agencies and publishers will have more options for creating rich content consumers now expect whenever they are online.
With more businesses offering their products and services across different channels, HTML5 is increasingly becoming a viable solution that can be applied cost effectively. It provides a positive user experience whether the content is text, voice or video along with easy integration.
Edited by Maurice Nagle