April 27, 2011

Web Content Management Vendors Eyeing Mobile Services: The Real Story Group

Web content management vendors will apply significant resources to mobile services over the next year, according to The Real Story Group.

Currently, Web content management vendors are making only halting moves towards mobile-enabling their applications and outputs, The Real Story Group said in its report called “Web Content Management Evaluation Report.”

“Over the past ten years, we’ve seen the Web CMS technology pendulum swing back and forth between website management versus content management,” said Tony Byrne, founder of Real Story Group, in a statement.

“The rise of e-marketing and engagement services has recently focused vendors on website management, but mobile is changing the game as organizations focus more on content and experiences relevant for multiple, different environments,” Byrne added.

Many Web CMS tools can generate outputs for different mobile formats, often via functionality that renders alternate templates for different devices.

“Customers will still find a lot of room for improvement here among CMS tools especially for supporting HTML5-specific markup. HTML5 is the next generation browser markup standard that provides significant mobile-specific functionality,” said Apoorv Durga, analyst at Real Story Group.

A recent TMCnet report finds that Web’s infrastructure will soon be upgraded with HTML5, which is aimed at content development. Quoting Roger McName, managing director and co-founder of Elevation Partners, the report said, in the next 20 years, content on the Web is going to be “widely more competitive.”

Web CMS vendors generally do not offer mobile access to editorial and management interfaces. The analyst firm suggests that customers will want to test emerging mobile editorial interfaces very carefully because most CMS interfaces consist of rich dashboards that may not translate to a mobile-friendly experience.

According to The Real Story Group report, it has seen constant innovation in Web content management technology over the past ten years. Smaller, more focused vendors and open source projects continue to predominate in the marketplace. The Web CMS marketplace will evolve significantly over the next ten years, but it’s likely to remain fragmented in 2021.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.

Edited by Stefanie Mosca


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