July 29, 2011

MobDis Unveils Pro Version of HTML5 Mobile Ad Builder

MobDis, a HTML5-based mobile ad creation platform, unveiled the Pro version of the already popular platform to facilitate users to produce, publish and share entirely customizable rich media mobile ads even without much technical familiarity. Billed as “the game-changer in the mobile ad industry,” the MobDis Pro is set to transform the way brands advertise on mobile gadgets by considerably lowering the cost of mobile display content creation and reducing obstacles of entry into the mobile space.

MobDis Pro offers a completely customizable creative canvas that the consumer can utilize to create and animate interactive rich media mobile display content, that may include galleries, microsites, banner displays, and landing sites, for mobile devices and tablets. The users can publish their mobile creations and instantly export them to their ad campaign manager of choice. Ads produced with MobDis Pro have been tested and certified to work with all leading Ad Networks and Ad Servers globally. With the help of the new MobDis Pro Analytics tool, users will be able to handle and tweak individual campaigns to achieve the best possible performance. In addition, users are provided with the alternative to automatically export their campaign as a mobile application and allocate on user-specified platform app stores for better distribution.

Utilizing an instinctive user interface and easy drag-and-drop functionality, the MobDis was made especially for designers and marketers who are not technically inclined. The development of MobDis was in reaction to the speedy rise of the mobile advertising industry. Global ad spend for mobiles hit an all time record this year. The free-to-use version of MobDis released earlier gained more than 25,000 active users since its launch 6 months ago. It received worldwide appreciation when the MobDis-created mobile campaign for MediaCorp’s Channel 8 bagged a Gold Award at the 2011 Promax/BDA World Gold Awards.

In a release, the co-founder of the parent company, 2359 Media Pte Ltd, Zhou Wenhan, said that “We are witnessing a mobile revolution that will forever change the way brands communicate with their consumers. At 2359 Media, we aim to accelerate that change and empower more brands and ad agencies with MobDis Pro. Building on our already successful platform, we were able to add a whole new level of functionality with additional features and capabilities that make creating for mobile easier, faster and richer.”

MobDis Pro is now available for open sign up and user accounts can be registered for free. Advertisers and designers who might be interested to try out this revolutionary platform for easy and speedy mobile ad creation are also invited to so.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves


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