October 07, 2011

98 Billion Mobile App Downloads in 2015

According to a new research report from Berg Insight, the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 and will reach 98 billion during 2015. Berg estimates that revenues from paid applications, in-app purchases and subscription services reached € 1.6 billion in 2010. They also forecast direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015.

Apple’s (News Alert) iOS is the current leader in direct monetization of mobile applications and will keep the number one position during the forecast period. The Android and Windows Phone (NewsAlert) operating systems are anticipated to be number two and three respectively in 2015.

Johan Svanberg, Senior Analyst, Berg Insight, said,  “Even though the download numbers will increase during the forecast period, most apps are free to download and app monetization will be a challenge for developers. Free to download monetization strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015."

He adds, “Native mobile app is here to stay. New web technologies such as HTML5 are promising and will eventually be relevant alternatives. It is also important to remember that Web apps and native apps are not mutual exclusives and publishers looking for maximizing reach should develop for the web as well as for the major mobile platforms.”

Download report brochure: The Mobile Application Market

Bob Emmerson is TMC’s (NewsAlert) European Editor. To stay abreast of the latest news affecting the European market, check out Bob’s columnist page.

Edited by Rich Steeves


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