HTML5 has been lauded as the next best thing when it comes to app development, and it’s even being labeled as a Flash killer. HTML5 is still under development, but its aim is the same: improve the language and support for multimedia while keeping it simple.

HTML5 is a candidate for cross-platform mobile applications and companies are tapping this idea, one being Kony.

Kony has been helping companies develop mobile solutions in an effort to gain a boarder customer base. The KonyOne Platform consists of Kony Studio, Kony Server and Kony Channels, the latter one supporting HTML5.

What that means is delivering apps that can run across any phone, tablet or mobile browser without compromising quality, or inventing twenty different versions of any application.

With Kony and HTML5, all channels can be reached at once with a singular code base and functioning as it should, no problems in sight.

Why HTML5?

For one, a major benefit is better direct HTML support for drawing, animation, video and audio. By omitting the need for add-on tools like Flash or Silverlight, delivery of video, audio and animation is much simpler.

HTML5 also offers a sharper focus on Web applications, meaning developers have an easier time building front-ends for many Web elements.

Kony aims to offer that single-code base that delivers native and mobile Web apps, providing a faster time-to-market and lower cost for development.

The company has been supporting HTML5 since 2010, and their idea is that no one should have to decide whether to support HTML5 or native applications – their customers should be able to do both, but without having to expend too much time, energy and money to do so.

HTML5 sites can be developed for iPhone, Android (News – Alert) and BlackBerry.

Earlier this year, David Eads, Head of Product Marketing for Kony wrote about the much debated topic of HTML5 and it being the one technology to kill apps.

“HTML5 capabilities do undeniably add unprecedented user experience to the mobile browser, making the declining medium of mobile web through browsers more ‘dynamic and alluring’ for the consumer,” writes Eads. “However, despite HTML5 being hailed as the silver bullet that can solve the increasing nightmare of fragmentation and OS wars, mobile web browsing is far from a panacea for a standardized mobile experience for consumers.”

It comes down to not depending on one standard such as HTML5, rather businesses need to support any and all, no matter the standard or current “next big thing.”

Want to learn more about HTML5? Then be sure to attend DevCon5 Developers and Designers Conference, taking place Dec 7-8, in Santa Clara, California. HTML5 has the potential to revolutionize user interfaces, challenge the status quo and change the future of both desktop and mobile web experiences. Join fellow web developers, designers, and architects, as well as technology leaders and business strategists who will gather in California to learn strategies and tactics to implement and execute HTML5. To register, click here.