May 14, 2012

Calling All Musicians. . . MobBase Intros HTML5 App for Bands

HTML5 may be all the latest buzz in the app developer world right now, but now artists are also hopping aboard the language tool train thanks to a recent innovation by MobBase, a provider of mobile apps for the music industry.

Last week, MobBase introduced an HTML5 app – which is free for any brand – to the market. The app is designed to provide bands with a way to shamelessly promote themselves to their fans and to eventually realize significant revenues. The app, which runs on any platform from mobile to tablet, delivers music, photos, tweets and videos to help bands spread the word about their latest art.

With the app, bands can choose from two models: the free model which allows them to upload three songs and three videos, or a $5 per month model which allows them to post unlimited content and use all of the extra features.

Although several other companies such as Mobile Roadie, AppsBar, SongPier, and Band App are trying to bring HTML5 to music aficionados as well, MobBase Co-Founder Alan Khalfin touts his company for standing out amongst the competition because of its focus on apps for bands. Moreover, it never includes in-app advertisements, it’s cheaper, and the creation tool is more streamlined, he said. The app has already found resounding success from MySpace (NewsAlert) phenomenon Tila Tequila and guitarist John McLaughlin.

For MobBase, the decision to use an HTML5 based app was an easy one. Specifically, for the company to manage the HTML5 app, which can be accessed from any device (as a Web page that can be bookmarked onto the home screen), the band owes $5 plus $5 per month. This is in stark contrast to putting an app into Google Play’s Android (NewsAlert) app store which costs $20 plus $20/month. Putting the exact same app into the official iTunes store costs $250 plus $20/month with MobBase, according to reports.

“This is why the company is so excited about offering a $5 HTML5 app that works anywhere: no app store middleman,” a Wired report stated.

Edited by Rich Steeves


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