July 10, 2012

The Future of HTML5: What Marketers and Developers Need to Know

How are big brands leveraging HTML5? How is HTML5 expected to be utilized by the majority of websites and Web apps in the next three years? These are some of the questions marketers and developers need to know in light of the growing popularity of this programming language. The browser-based language comes with more interactive features and makes content more accessible on a variety of devices by offering app-like usability and mobile-friendly delivery.

Over 48 percent of developers are already using HTML5 and with over 70 percent of browsers supporting it, HTML5 adoption is expected to see tremendous growth in the next three years.

HTML5 offers developers the ability to built Web apps only once and have them run on almost any device, unlike other languages where developers were required to build similar apps separately for different devices and platforms. In addition, marketers can deliver content on multiple platforms at a much lower cost.

Success stories from big brands already using HTML5 is another positive sign. Financial Times (NewsAlert) recently announced that due to the success of its HTML5 Web page, it will shut down its iPad app to grant it full control over its applications. 

Ford has also used an HTML5 application called “Ford Showroom,” a cross platform allowing it to run on both iOS and Android (NewsAlert) devices. The cost savings from this move run into hundreds of thousands of dollars.

Vimeo is yet another HTML5 success story, using HTML5 for a self-hosted awards show to offer native app performance and user interface without wasting time and resources building for various devices. One standard link operated across all devices.

In just 15 months, HTML5 was able to grow from an idea to reality, and by 2015, 80 percent of all mobile apps are projected to be at least partially based on HTML5. The future of HTML5 is bright indeed.

Want to learn more about HTML5? Then be sure to attend
DevCon5, in New York City, July 23-24, 2012. HTML5 has the potential to revolutionize user interfaces, challenge the status quo and change the future of both desktop and mobile web experiences. Join fellow web developers, designers, and architects, as well as technology leaders and business strategists who will gather in New York to learn strategies and tactics to implement and execute HTML5. For more information on registering for DevCon5 click here.

Stay in touch with everything happening at HTML Summit. Follow us on Twitter.

Edited by Braden Becker


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