July 12, 2012

HTML5 Delivers Content on Multiple Platforms at Lower Cost

Lately, browser-based programming language HTML5 has been growing at an impressive rate to make users content more accessible and interactive.

To describe its benefits to marketers, digital publishing startup, Uberflip has released an infographic about the rise of HTML5 as a publishing and marketing technology. This visual examines how some of the biggest brands in the world are leveraging HTML5. It also shows how it is expected to be utilized for the majority of websites and apps within the next three years.

In a company statement, Uberflip’s director of marketing Neil Bhapkar said, “HTML5 has helped companies such as Ford, Vimeo (NewsAlert) and the Financial Times save costs.” In addition, he added, “they can seamlessly distribute content across different devices, and give readers a much more app-like user experience through the browser.” Plus, continued Bhapkar, “HTML5 also prepares marketers for future devices in a mobile market that is still in flux.”

According to Uberflip, HTML5 gives marketers the ability to deliver content on multiple platforms (desktop, tablet, smartphone) at a much lower cost. Furthermore, as a browser-based technology, HTML5 web apps can be built once and run on almost any device. The digital publishing startup’s research shows that almost 70 percent of browsers support this programming language.

Also, the data gathered by Uberflip indicates that the HTML5 apps offer almost the same degree of interactivity and app-like behaviors as native apps. It is being used by almost 50 percent of developers, and is projected to grow to 80 percent within the next three years.

The Financial Times (NewsAlert) recently announced that “it will shut off its iPad app completely following the success of its HTML5 web page so that it can have full control over its applications.”

Data sources for the infographic include Comscore, BBC, Sencha and the Content Marketing Institute.

Want to learn more about HTML5? Then be sure to attend DevCon5, in New York City, July 23-24, 2012. HTML5 has the potential to revolutionize user interfaces, challenge the status quo and change the future of both desktop and mobile web experiences. Join fellow web developers, designers, and architects, as well as technology leaders and business strategists who will gather in New York to learn strategies and tactics to implement and execute HTML5. For more information on registering for DevCon5 click here.

Edited by Brooke Neuman


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