July 25, 2012

HTML5’s Future: A Look at Hybrid Apps and Growth

Even though recent data released from BI Intelligence earlier this month suggested that the Internet and mobile apps are shifting toward HTML5 dominance, a recent release from Strategy Analytics (NewsAlert) is suggesting that HTML5 does not pose a threat to native apps. The research also says HTML5 will have a minor impact on the apps ecosystem.

The report, "HTML5: No Threat to Native App Dominance," goes on to say that the feature-rich superiority of native apps, coupled with the risks associated with HTML5’s open standards, will limit HTML5 to niche status only. However, the report does predict that a third type of application, a hybrid of native and HTML5, will demonstrate rapid growth.

In response to these claims from the recent report, Carl Ford (NewsAlert), Partner at Crossfire Media said, “The reality is that most people are buying apps and using apps that actually go to the Internet.  When this occurs, it leaves the "native" part of the application. The other thing we have to remember is that look and feel is very specific to the device – meaning that most solutions are hybrid solutions.”

“If you don’t match to a, ‘look and feel,’ you end up  looking like an orange in an apple bushel.”

There already exist services — PhoneGap, Sencha, Brightcove and Marmalade — which allow developers to combine an HTML5 core with native APIs in order to leverage the best of both worlds.  Also, Ford noted that HTML 5 is getting a suite of tools that makes it the easiest way to develop Apps. 

“HTML5 will continue to grow because we aren’t going for a mobile device we are developing for a mobile Internet. In the end, the Internet always wins,” Ford says.

HTML5 has the potential to revolutionize user interfaces, challenge the status quo and change the future of both desktop and mobile web experiences.  Want to learn more? Be sure to attend HTML5 Summit- a DEVCON5 Event, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX. Join fellow web developers, designers, and architects, as well as technology leaders and business strategists who will gather in Austin to learn strategies and tactics to implement and execute HTML5. For more information on registering for the HTML5 Summit click here.

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Edited by Stefania Viscusi


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