Brightcove, already a big name in online video, has looked to make its name even bigger by acquiring Zencoder, itself a major name in the provision of HTML5 video for a wide array of websites. Brightcove acquired Zencoder around a week ago for $30 million, and the combination of Brightcove and Zencoder looks to provide some impressive moves in online video.

Zencoder’s video service may well be the biggest reason that Brightcove looked to pick up Zencoder as a whole, as Zencoder supplies streaming services to a wide array of users including such names as PBS, Scripps Networks Interactive, IGN, College Humor and Funny or Die. Brightcove was quick to reassure Zencoder users that little would change beyond a name on an invoice, and considering that Brightcove itself, by some reports, had 4,700 customers before the Zencoder acquisition–which in turn brought another 1,000 or so Brightcove’s way–it’s a safe bet that Brightcove has a good idea of how to handle customer service issues.

"We believe the Zencoder acquisition will advance Brightcove’s position as a leading cloud platform provider that not only provides rich, end-to-end solutions for digital content publishing and distribution, but also offers scalable standalone building blocks for developers to build custom systems,” said Jeremy Allaire (News – Alert), Brightcove chairman and CEO.

Given the almost meteoric rise in online video, and the sheer amounts of money, videos, time and more that are going into it, it’s not surprising to see Brightcove secure its position by picking up a company that’s already made some inroads in terms of video provision. Brightcove also reported its second quarter figures, which came in at $21.6 million in revenue, up 41 percent over this time last year. It’s clear that Brightcove’s already got a good slug of success to its name, but will have to keep moving in order to keep that kind of success rolling along.

Brightcove will have plenty of opportunities to succeed as more users turn to online video to keep them occupied while mobile, or as a potential replacement for cable television, so getting in a company like Zencoder who already had plenty of clients and a robust tech package in its arsenal should make Brightcove overall a much better, much more responsive company who can play a big role in the future of online video.

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