HTML5 ARTICLE

September 17, 2012

Adobe to Advance the Web with ‘Create the Web’ Events


Not long ago, Apple – via Steve Jobs – lashed out at Adobe (NewsAlert), accusing the software developer of operating on a business model that demanded proprietary solutions. While Adobe often integrated easily into other platforms, that wasn’t good enough for Apple (News Alert), and to this day the company’s products won’t support Adobe Flash.

Despite Apple’s placement in the market and its dominance in tablets and smartphones, Adobe continues to enjoy its own success with a heightened focus on HTML5. Now, Adobe wants developers in on the action, helping them to “Create the Web,” according to this PC Mag report.

A string of free events, Create the Web is an opportunity for the company to show off new services and tools for CSS (NewsAlert), HTML, Web development, motion graphics and more. Adobe plans to take the events to London, San Francisco and Sydney. Streaming is available for the first event in San Francisco, from the city’s Yerba Buena Center for the Arts. Scheduled for Sept. 24, this inaugural event is already sold out. 

Attendees and viewers accessing the event via streaming will gain access to first-hand knowledge of the company’s efforts to make its unique tools work well on a variety of platforms, including tablets, PCs and smartphones, using dynamic layout reformatting and HTML5 designed specifically for each type of device.

These new and enhanced capabilities are supported with software applications such as Edge Animate, an HTML5/CSS3-based alternative for Flash effects; Muse, a WYSIWYG website designer; and CS6 suite members Illustrator, InDesign and Dreamweaver.

Developers not ready to travel the world but want access to the latest information on Adobe development tools can check out the Create the Web San Francisco site to stream the live event. The speaker list and event agenda are also available for perusing. To keep up with the activities taking place during the event, follow the Create the Web Twitter account; presenters will also use this account to share materials with interested parties.

Those seeking to learn how to create content for the modern Web won’t want to miss these live – and free – events. Adobe is planning to move the Web forward, even if Apple doesn’t approve.

As HTML5 popularity continues to grow, we just may see a compromise between these two giants.

In the meantime, Adobe continues to advance its applications and focus on development. TMC’s (NewsAlert) HTML5 Report recently highlighted the company’s release of Contribute 6.5. This latest iteration comes with powerful tools for the creation and review of documents, as well as an HTML5 foundation. With HTML5 Doctype capability out of the box, users can add HTML5 audio and video to Web pages immediately, and support mobile development.

As mobile devices and disparate operating systems continue to dominate the user landscape, the demand for unification through HTML5 continues to grow. Just how fast it becomes the standard is anyone’s guess.

Want to learn more about HTML5? Then be sure to attend HTML5 Summit- a DEVCON5 Event, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at HTML Summit. Follow us on Twitter.




Edited by Rachel Ramsey





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