In collaboration with AppCarousel, ARRIS Group has announced the addition of the ARRIS Marketplace.

This new virtual store has been launched as part of the ARRIS Whole Home Solution Moxi User Interface experience. Is has been launched in  an HTML5 browser and the MSO customizable ARRIS Market will present a full-screen app store, enabling subscribers to interact with social media, enjoy games and consume alternate forms of over-the-top content – all managed, formatted and optimized for the big screen experience.

To enable operators to meet consumer demand for converged home network, AppCarousel will focus on procuring, curating and managing various apps, as well as hosting the app platform that will deliver the Application Store.

The ARRIS Market includes many elements of the Moxi user experience, including the recent addition of an HTML5 browser. It can be customized by the MSO, allowing MSOs to better compete with an in-home brand and bond message for their subscribers. 

The ARRIS Market will be launched in a series of Moxi software releases during 2013, and its initial release will feature such content as Facebook, Twitter (News – Alert), Yelp, weather, news and games.

ARRIS Market is considered a new source of revenue for service providers. Some service providers need to install additional custom work to support new types of billing integrations, special content arrangements or select integrations with the Moxi UI.

Ron Miller, an ARRIS VP Product Management, said in a statement, “We are excited about enabling these new capabilities for operators deploying the ARRIS Whole Home Solution, [and] are committed to increasing the value and popularity of the ARRIS Whole Home Solution through the evolution of the application space and the cable-driven ecosystem of home entertainment.”

The ARRIS Market will be the future release of the ARRIS Web Services SDK, a comprehensive suite of developer-focused APIs and tools for creating a new generation of custom apps developed around the powerful resources of the ARRIS Whole Home Solution. 

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