The HTML5 industry, still on the rise, was predictably busy this past week. Here’s a look at some of the highlights.

Pressly formally launched to the public this week, raising $1.5 million in outside funding from iNovia Captial and OMERS Venture. The start-up enables automatic conversion of websites into mobile-friendly HTML5 alternatives. This mean’s Pressly’s unique tool will be available to a wider range of customers, as it has been operating privately for a couple of years now, and helped power the mobile site of The Toronto Star.

Meanwhile, HTML5 vendor Sencha released the next generation of its core product suite, which includes Sencha Architect and Sencha Ext JS. The company also released a new offering, the Sencha Touch Bundle, which enables HTML5 app development with mobile tools and extensions all bundled in an integrated package.

Sencha’s next generation of products offer faster execution, improved team and tooling workflows, easier navigation and a new modern theme. Sencha Architect is now version 2.2, while Ext JS is version 4.2.

Microsoft made headlines this week when it changed the Flash policy of Internet Explorer 10 on Windows 8. Previously, the browser used a whitelist policy that allowed Flash to work only with certain approved sites and only if users had the right OS version and browser. However, this was apparently limiting some users, so IE10 now has a blacklist policy that blocks certain sites instead.

Aside from enhancing Web compatibility, Microsoft (News – Alert) said it made this change to support sites that don’t offer HTML5 alternatives. In other words, the slow adoption of HTML5 just can’t support a whitelist policy just yet.

Unfortunately, HTML5 adoption may be further slowed if the results of a recent BITE Interactive survey, commissioned from YouGov, hold true. According to the survey, most U.S. mobile users prefer native apps over HTML5-based apps. By OS, 66 percent of iPhone users expressed this opinion, with 63 percent of Android (News – Alert) users in agreement. Respondents stated that they feel native apps take better advantage of a phone’s capabilities.

The survey was conducted online and polled 1,127 American adults.

Lastly, Codio launched a new Web-based visual front-end IDE this week meant to address all aspects of the HTML5-based Web development lifecycle. In other words, developers can use the platform to build and run HTML5 applications without the need to setup servers. Furthermore, a focus on usability should create a more streamlined HTML5 app creation experience.

That’s all for this week. Be sure to check out the main HTML5 Report page for more news.