April 08, 2013

2013 ADDY Award for Digital Advertising Presented to LIQWID

LIQWID, an ad-delivery platform, recently won the 2013 ADDY award for digital advertising presented by the Los Angeles North Chapter of the American Advertising Federation (AFF).

The ADDY Awards are the creative industry’s largest and most representative competition, attracting more than 50,000 entries every year. The purpose of the awards is to recognize and remunerate creative excellence in the art of advertising, graphic design, Web design, and in the elements of advertising, illustration and photography.

Liqwid is an advertising platform that delivers cross-website campaigns with a single responsive Rich Media or HTML5 ad unit that adapts to any size on any property on any screen. It also uses the patent-pending “Viewer Directed Placement” methodology for increasing advertising management and effectiveness, by adding TV-like scheduling and prime-time targeting capabilities.

Nikolai Mentchoukov, CEO at Liqwid, commented, “We have gained three important recognitions in just this past year; significant acknowledgements from peers and colleagues for Liqwid responsive technology and ad delivery methodology. The company’s future has never been brighter. We are disruptive agents in this industry. We have been working to change the way online advertising is delivered and how people use the medium. It is gratifying to see this kind of acknowledgement from people who can tell the difference and discern its value.”

The company also won the 2013 award at the Web Marketing Association’s IAC (Internet Advertising Competition) and was nominated for Edison Award in 2013 along with many other recognitions over the past years.

Liqwid asserted that it has received honors on multiple levels on its creative application of the technology and the sophistication of the technology. The most important factor now is that its clients appreciate its achievements.

In related news, LIQWID won the Utah Innovation Award and recently added full ‘Dayparting’ scheduling for its Online Ad Serving Platform customers.

Edited by Rachel Ramsey


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