Mobile platforms are increasing the rate in which HTML5 is being adopted technology wide. According to a new forecast from ABI Research (News – Alert), it predicts mobile devices with HTML5-compatible browsers will total 1.4 billion units by the end of the year. That is an annual increase of 87 percent, and at this rate full adoption might be less a few years away.

According to senior analyst Aapo Markkanen, "There aren’t many signs of full-blown Web apps effectively challenging the native way.” HTML5 is making great progress because major browsers as well as hardware and software companies are pushing this platform to be the standard bearer for the future of mobile as well as other devices. They want support for HTML5 at the chip level and the creation of a ground-up mobile browser that could overcome the bottleneck that is limiting mobile Web.

According to IDC (News – Alert), in the fourth quarter of 2012, Android had more than 70 percent of the smartphone share compared to iPhone’s 21 percent. IDC also predicts by 2015, 80 percent of all mobile apps will be in part or wholly based on HTML5 along with two million developers working on the platform.

The ABI Research highlights that while the development of open-source platforms and other developments will help HTML5, the biggest push may come from the convergence of Android (News – Alert) with Chrome. Because Android is the largest mobile operating system, when Google decides to merge the two platforms together it will create a formidable HTML5 venue that developers from every industry must address. The research also assesses the economic impact of the app industry and how much revenue these HTML5 based releases will generate.

Mobile apps have a new value chain adding a dynamic new way for the consumer to get content. The implementation of HTML5 is driving the mobile app industry by introducing new innovations with content, interactivity and better interface with the mobile devices. Players across the whole value chain, including developers, vendors, publishers, investors and others, can see opportunities in what will become a customer base of more than two billion HTML5 mobile consumers within the next few years.