Eyemaginations, a healthcare media company company focused on solutions that support professionals, patients and corporations in communicating and understanding complex topics, has launched ECHO, its new cloud-based and HTML5-optimized software solution. The new offering is aimed at its patient education sector.

Eyemaginations ECHO is a customizable patient outreach and education tool for optometric practices. Medical providers can use it send routine forms, appointment reminders, and personalized education to patients.

The software sports enhanced video quality and speed, and poses as a simple solution that enables healthcare professionals to communicate with patients from their Internet-based devices.

ECHO was first showcased at the American Society of Cataract and Refractive Surgery (ASCRS) and the American Society of Ophthalmic Administrators (ASO) Symposium and Congress held in San Francisco in April.

ECHO’s HTML5 optimized library of videos, is designed to provide maximum audio quality, accelerated video speed and enhanced functionality for optimal online viewing.

The platform is broadly compatible, with its video content able to be viewed on PCs, iPads, iPhones, and Android (News – Alert) devices.

Jeff Peres, the president and chief executive officer of Eyemaginations, suggests that ECHO was engineered with the recent influx of HTML5 in mind.

“Recent studies show that nearly 75 percent of the browser market now supports HTML5 video,” Peres said adding: “As a result, our clients are constantly striving to create a richer Web experience for patients and provide more universal functionality across different browsers. The HTML5 optimization of ECHO is our solution for helping our clients streamline the video presentations on their websites as well as the viewing platforms that their patients are using such as a PC, Mac or iPad.”

To learn more, Eyemaginations clients are encouraged to contact their account manager at 877.321.5481 (option 5). Existing clients can switch to ECHO at no additional cost. All other interested parties can get a free demo of the software by visiting the Eyemaginations website.