August 05, 2013

Morweb CMS Uses HTML5, Responsive Design to Bolster Humane Society’s Mobile-optimized Website

In order to show its commitment to the strengthen neighborhoods and community, Morad Media, a developer of content management system Morweb CMS, recently unveiled the new mobile and desktop website built pro bono for the Berkeley Humane Society. The new mobile-optimized website has increased Humane Society’s ability to market its services.

Berkeley Humane Society Marketing Manager Emily Lines said, “We are very excited about the new website, and we anticipate the impact it will have on Berkeley Humane will be profound, our organization’s bottom line is two-fold: saving more animals’ lives and improving our financial condition. Morweb CMS is helping us accomplish both.”

The new website includes quantifiable elements that improve flow, an integrated online fundraising platform, a more intuitive structure and organization, and the ability to revise and continually improve content as needed.

The Morweb CMS site increases visitor traffic and duration, click-throughs and donation conversion. These improvements to drive up adoption numbers, enhance community access to Berkeley Humane’s programs. It also advances the organization’s ability to market to a broader and more substantial donor pool. 

 "An image-driven site featuring photographs of animals and human-animal families will demonstrate that Berkeley Humane is fundamentally an institution that reinforces the human-animal bond," Lines expounds.

“We believe the best available Web and mobile technology should be available, affordable and usable to organizations who need it, In particular, we’re dedicated to providing extraordinary technology to those institutions that make a measurable difference in our society,” said Murad Bushnaq, CEO, Morweb CMS. "To kick the program off, we have provided the latest HTML5 responsive design, mobile-optimized technology to the Berkeley Humane Society and United Way of the Bay Area."

Edited by Rachel Ramsey


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