August 05, 2013

HTML5’s Role in Mobile Advertising

When talking about mobile advertising, there are a couple of different solutions that can act as real game-changers. Mobile advertising and commerce are always going to see better results when they can reach as many people as possible. Enter HTML5 — a programming language that can allow mobile advertisers to get their material in front of people who are using all kinds of different smartphones, tablets and computers without having to change the way a program is written.

While HTML5 is being used very often for gaming, there is certainly some use when it comes to business. Companies are seeing just how popular gaming using HTML5 is and realizing that those same companies can use that popularity for their own intentions. The key to any good advertising campaign is going to be putting out something that is creative and that stands out from the crowd. If retailers are being as creative as they possibly can, they can offer up deals like hyperlocal exclusivity and location-based deals.

Because these kinds of deals only work if retailers get as many feet in the door as possible, they are going to want to get their advertising in front of as many people as possible, on as many formats as possible. HTML5 can enable advertising on mobile devices and also help out with other kinds of applications, such as the gaming hub that Nickelodeon just launched in HTML5.

Depending on what the retailers are trying to peddle, HTML5 can be used to market to a very specific set of people using very specific devices. Companies can use this kind of programming language to put together some truly engaging and original content and that can only drive sales numbers upward.

Edited by Rachel Ramsey


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